Exam 6: Consumer Markets and Consumer Buyer Behaviour

A(n)________ is a descriptive thought that a person has about something.

A(n)________ is a person's relatively consistent evaluations,feelings,and tendencies toward an object or idea.

Maslow's theory is that human needs-including physiological,safety,social needs,esteem,and self-actualization needs-are arranged in a hierarchy and that an unsatisfied need motivates an individual to take action to satisfy it.

________ are becoming a very attractive market: they are the ideal market for travel,restaurants,high-tech home entertainment products,and convenient services.Aboriginal Canadians

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

After the purchase of a product,consumers will be either satisfied or dissatisfied and engage in ________.

Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is,"we are what we have." Under this premise,consumers ________.

George is buying his first house.He has found two houses that he thinks he likes.He is highly involved in the purchase and perceives significant differences between these two houses.George will likely undertake ________.

Mark has long supported the actions and decisions of his city's mayor.However,many recent news stories have raised questions about the ethics of the mayor's programs and initiatives.Mark doubts that the mayor,in whom he has such faith,could behave unethically,and Mark tends to distrust the information in the media.Mark continues to support the mayor.Mark has engaged in ________.

________ is(are)the most basic cause(s)of a person's wants and behaviour.Culture

Explain why selective attention is not controllable by a marketer.

Social classes are society's relatively permanent and ordered _____________whose members share similar values,interests,and behaviours.lifestyles

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands,they most likely will undertake ________.

Consumer purchases are influenced strongly by _______,social,personal,and psychological factors.financial

What are the stages in the buyer decision process? List them in order and describe each stage.

A marketer seeking to create brand familiarity should be more concerned about creative ad copy content than ad repetition.

Understanding ________ are important to help researchers discover new products that might be wanted.lifestyles

A person buying a car would be unlikely to exhibit complex buying behaviour.

Explain the role of marketers in the information search step of the consumer decision-making process.Give an example of how the marketer might execute this role.

The buying process starts with ________,in which the buyer recognizes a problem.