Exam 6: Consumer Markets and Consumer Buyer Behaviour

Children exert little influence on family buying decisions,particularly in areas such as entertainment and food.

Identify the product characteristics that influence the rate of adoption.Explain how each characteristic affects the rate of adoption.

A consumer's behaviour is influenced by social factors,such as the consumer's small groups,family,and social roles and status.Explain the differences among these social factors.

A marketing research company asked members of a focus group to describe several motorcycle brands as animals.This is an example of ________.

The most effective sources from which consumers obtain information are ________ because they legitimize or evaluate products for the buyer.

________ are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.Buzz marketers

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it immediately.If not,the consumer may store the need in memory or undertake a(n)________.

Relative advantage,compatibility,complexity,divisibility,and communicability are all examples of ________.alternative evaluations

Consumers are likely to choose brands with personalities that contrast their own.

Which of the following is considered a social factor that influences consumer behaviour?

________ is never simple,yet understanding it is the essential task of marketing management.Brand personality

Social class is based on shared value systems and common life experiences and situations.

"What does the consumer's purchase say about the consumer?" is a classic purchase issue from the consumer's perspective.

Shane Sudendorf is an active member of her sorority,two intramural teams,and a service organization at her college.She also actively participates on two online social networks,posting information about her day along with her thoughts on music,food,fashion,and culture.From this description,which of the following is the best way to describe Shane?

What are Canada's three founding nations,and how has this influenced buying behaviour?

If a consumer's experience is rewarding,that consumer will probably use the product more and more.The consumer's response to the product will be ________.

When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.

Explain how marketers may be able to reduce postpurchase cognitive dissonance.

A ________ consists of the activities people are expected to perform according to the persons around them.