Exam 6: Consumer Markets and Consumer Buyer Behaviour

Because people are able to move between social classes,these classes are relatively impermanent and disordered divisions whose members share dissimilar values,interests,and behaviours.

Subcultures are society's relatively permanent and ordered divisions whose members share similar values,interests,and behaviours.

By applying ________ concepts,marketers can affect demand for a product by associating it with strong drives,using motivating cues,and providing positive reinforcement.

Cameron loves to know about and purchase the most up-to-date technological gadgets.Among his friends,he is almost always the first to own the newest electronic product.Often the products that Cameron buys become adopted by large groups of consumers,but occasionally Cameron will purchase a product that is adopted by only a small portion of the population.To which of the following adopter groups does Cameron belong?

Consumers learn about new products for the first time and make the decision to buy them during the ________.

Younger consumers are better off financially than mature consumers.They are the ideal market for travel,restaurants,high-tech home entertainment products,and convenient services.

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine,she said the burgundy wine tasted like alcoholic grape juice,but the Chablis had a crisp taste that she really enjoyed.These statements were made during the ________ stage of the purchase decision.

Donna wants to buy a new coat.During the ________ stage of her purchase process she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

For the past 10 years Bill and Margaret Kennedy have saved money to go to the Super Bowl should their team,the Chicago Bears,ever win the NFC championship.This is the year,and several tour companies offer attractive,but very similar,packages to the game.They want to be certain to choose the best one.Bill and Margaret are most likely to exhibit ________.

Two of the characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence,dominance,sociability,autonomy,defensiveness,adaptability,and aggressiveness.

Which of the following is considered an important Canadian subculture by marketers?

Which of the following questions represents the market's perspective on the postpurchase issues stage of the consumption process?

Dissonance-reducing buying behaviour typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

Pat thought he had received the best deal on his new car.Shortly after the purchase,Pat started to notice certain disadvantages of his new car as he learned more about other cars available.Pat is experiencing ________.

________ are groups of people with shared value systems based on common life experiences and situations and are contained in each culture.Subcultures

Cultural factors exert a broad and deep influence on consumer behaviour.

Which of the following questions represents the marketer's perspective on the pre-purchase issues stage of the consumption process?

Early adopters are opinion leaders in their communities and adopt new ideas early but carefully.

Family members can strongly influence buyer behaviour.