Exam 6: Consumer Markets and Consumer Buyer Behaviour

Personality is a person's pattern of living as expressed in his or her psychographics.

Each person's distinct personality influences his or her buying behaviour.Personality is usually described in terms of traits.What are these traits,and how do they affect the way people purchase items? Give at least one example.

In all,men make almost 85 percent of all family purchases and control some 73 percent of all household spending.

Blake is in the process of buying a new car.He is highly involved in the purchase and perceives significant differences among his three favourite models.Blake's next step is most likely to be ________.

A belief is the specific mix of human traits that may be attributed to a particular brand.

Consumers' hidden,subconscious motivations can be explored by ________.

In what way might a marketer rely on opinion leaders?

People forget much of what they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.

Carrie tends to purchase various brands of bath soap.She has never been loyal to a specific brand; instead,she does a lot of brand switching.Carrie exhibits ________.

Members of the early majority are deliberate; although they rarely are leaders,they adopt new ideas before the average person.

Why should marketers be concerned with distinct regional subcultures in Canada?

Explain the concept of brand personality.

Brand switching occurs for the sake of variety rather than because of dissatisfaction.

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?

Knowing that selective retention prevents consumers from remembering everything about an ad,what might a marketer do to enhance retention?

Stephanie and Jamal attended a sales seminar.Both left the seminar with differing opinions about what was important to implement in their jobs.Both used the information in different ways,according to what each already believed was important.They have engaged in ________.

________ are subtle stimuli that determine where,when,and how a person responds to an idea.

Lexus works to keep customers happy after each sale,aiming to delight the customer in order to gain a customer for life.In this pursuit,Lexus is focused on which step of the buyer decision process?

Generation Xers,who were born between 1965 and 1976,share the childhood experiences of higher parental divorce rates,recession,and corporate downsizing.They tend to care about the environment and value experience over acquisition.Generation Xers make up a ________.subculture

________ is the process by which people select,organize,and interpret information to form a meaningful picture of the world.