Exam 19: The Global Marketplace

To overcome price escalation,when selling to less-affluent consumers in developing countries companies make simpler or smaller versions of their products that can be sold at lower prices.

Which of the following is an economic factor that a company should consider before deciding to enter an international market?

Finnish cellphone maker Nokia customized its cellphones for the Asian market by raising the ring volume so phones could be heard on crowded streets.This is an example of product invention.

The first link between the seller and the final buyer,________ ,moves company products from points of production to the borders of countries within which they are sold.

The exchange of Vietnam rice for Philippine fertilizer and coconuts would be an example of barter.

To make Oreo cookies sell well in China,Kraft completely reinvented the popular all-American classic to a long,thin,four-layered,chocolate-covered wafer.This is an example of ________.

There is concern that through the ________ lower barriers inside Europe will create only thicker outside walls.

________ ventures consist of one company joining forces with foreign investors to create a local business in which they share ownership and control.

________ means adjusting the marketing strategy and mix elements to each international target market.

Coca-Cola markets internationally by ________ bottlers around the world for a fee or royalty and then supplying them with the syrups needed to produce Coke products.

The whole-channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan.

As a result of the success of other international agreements,(the)________ was established in 1957 and set out to create a single European market by reducing barriers to the free flow of products,services,finances,and labour among member countries and by developing policies on trade with nonmember nations.

Sellers may eventually move into ________,whereby they handle their own exports.The investment and risk are somewhat greater in this strategy.

International divisions can be organized as geographical organizations,world product groups,or national groups.

As an alternative to a tariff,a government can also introduce a(n)________,which is a limit on the amount of goods that an importing country will accept in certain product categories.

________ involves entering a foreign market by developing foreign-based assembly or manufacturing facilities.

When entering a foreign market,companies typically start with ________,working through independent international marketing intermediaries

Discuss direct and indirect exporting.What are two advantages of exporting?

The two key economic factors reflecting a country's attractiveness as a market are its industrial structure and its ________.

Which of the following is a demographic factor that a company should consider before deciding to enter and international market?