Exam 19: The Global Marketplace

Kellogg cereals,Gillette razors,Heineken beer,and Black & Decker tools are all sold successfully in about the same form around the world.This is an example of which product strategy?

Countries with ________ economies may consist mostly of households with very low family incomes.

Much of Chile's revenues come from its tin and copper exports.Chile has a ________ economy.

A(n)________ economy is poor in some ways but rich in one or more natural resources responsible for creating most of its exporting revenue.

"Take the product as is and find customers for it" is the slogan for ________.

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps.So it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move.This is an example of ________.

Sears opened up department stores in Mexico and Spain,where it found qualified local manufacturers to produce many of the product it sells.This type of joint venture is known as ________.

At Comfort Homes,a manufacturer of furniture and home accessories,the global operating units report directly to the chief executive instead of a head of an international division.The company recruits management from many countries and buys components and supplies where they cost the least.Comfort Homes is most accurately classified as a(n)________.

Kellogg ads in North America promote the taste and nutrition of Kellogg's cereals versus competitors' brands.In France,where consumers drink little milk and eat little for breakfast,Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast.Kellogg is following what type of marketing strategy?

________ are major exporters of manufactured goods,services,and investment funds.They trade goods among themselves and export them to other types of economies for raw materials and semi-finished goods

Coca-Cola is less sweet or less carbonated in certain countries.This is known as standardized global marketing.

After the oil shock of the 1970s,the number of small,fuel-efficient cars exported from Japan to the United States increased.To protect its auto industry,the U.S.government introduced a(n)________,which is a tax levied by a foreign government against certain imported products.

Through ________,an organization in the foreign market buys the right to use a company's manufacturing process,trademark,patent,trade secret,or other item of value.

The simplest way to enter a foreign market is through exporting.

A global firm gains marketing,production,and financial advantages that are not available to purely domestic competitors.

Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?

In a(n)________,executives are trained in worldwide operations,not just domestic or international.

Importers Exclusive purchases products made in Canada and sells them to companies based in the United States and Mexico.Management at Importers Exclusive would most likely be interested in becoming experts in the agreements made by ________.

Economic communities are also known as ________.

What might drive a company to create international divisions or subsidiaries? Discuss the three ways these divisions can be organized.