Exam 4: Sustainable Marketing: Social Responsibility and Ethics

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Nike produces PVC-free shoes,recycles old sneakers,and educates young people about conservation,reuse,and recycling.Nike is using the most basic level of environmental sustainability known as ________.

Critics sometimes charge that promotion for the branded product adds only ________ to the product rather than functional value,which is a true benefit.

Briefly define the four marketing concepts.

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.

Monica Carey is a conscientious marketing manager.Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas.Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________

Today's "green" activities focus on improving what companies already do to protect the environment.

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers

________________ is a term that critics apply to the marketing system: that advertising messages are everywhere,from websites and emails to unwanted direct mail and catalogues to television commercials and product tie-ins to billboards and store signage.

Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practising which type of marketing?

Dale's Drugstore sells cough medicine that is sour and ineffective.his is an example of a ________ product.

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Compare and contrast the four types of products in the societal classification of products.Provide examples of each.

______________ is a term used to support the claims that insurance,real estate,and used cars are sold,not bought.

Because some people view business as the cause of many economic and social ills,movements have arisen to keep business in line.The two major movements have been consumerism and effective marketing.

Buy Nothing Day was started in Vancouver in 1992 by cartoonist Ted Dave and now spans the globe.Explain the initiative and its purpose.

The ________ is specifically focused on future company needs only.

When a company views and organizes its marketing activities from only the consumer's point of view,it is practising societal marketing.

________ involves thinking ahead in the design stage to create products that are easier to reuse,recycle,or recover.