Exam 4: Sustainable Marketing: Social Responsibility and Ethics

Explain the practice of redlining and why it is criticized.

The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

Many critics charge that the marketing system causes ________ to be higher than they would be under more "sensible" systems.

The challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities?

Sunset Lawn Service puts most of its resources into value-building marketing investments.The management at Sunset is practising customer-value marketing.

When responding to consumer complaints about high prices,marketers often explain that consumers do not understand the costs involved that justify the prices.

Companies emphasizing ________ are developing "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,more energy-efficient operations,and better pollution controls.

ABC Inc.is currently designing a new product line with the goal of making each product easy to recover,reuse,or recycle.ABC Inc.hopes to recover many of these products when they reach the end of their lifecycle and reuse components in new products.ABC Inc.is in the ________ stage of environmental sustainability.

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete,a form of planned obsolescence that harms consumers.

McDonald's "Balanced,Active Lifestyle" initiative has added healthy food options to its menu,phased out traditional artery-clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Balanced,Active Lifestyle" best exemplifies which concept?

The presence of ________ in low-income neighbourhoods makes a big difference in keeping prices down.

Critics of marketing view consumer interest in material things as a natural state of mind and a matter of false wants created by marketing.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits.Xorbate Blue is best classified as a pleasing product.

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labelling.

Describe the three different categories of deceptive marketing practices.

Deceptive practices by companies can include the following categories:________________.

In the long run,unethical marketing harms customers and society as a whole.

What is meant by cultural pollution? Give two examples.

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit organization that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practising ________.