Exam 4: Sustainable Marketing: Social Responsibility and Ethics

________ products give both high immediate satisfaction and high long-run benefits.

Many marketers have been accused of overselling private goods at the expense of public goods because many private goods require more public services that are usually not forthcoming.

Cultural pollution is often referred to as ________.

The following quote best describes ________: "The marvels of modern technology include the development of a soda can which,when discarded,will last forever,and a ...car,which when properly cared for,will rust out in two or three years."

Critics have charged that the marketing system urges too much interest in ________

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

An example of deceptive promotion could include which one of the following?

As international trade barriers come down and global markets expand,environmental issues are having an ever-greater impact on international trade.

Describe the five sustainable marketing principles.

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

The ________ in North America came about because of concern for the loss of the atmosphere's ozone layer,toxic wastes,litter,and the damage caused by strip mining and forest depletion.

What is involved in pollution prevention? Give at least one example.

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

As international trade barriers come down and global markets expand,environmental issues are having ________ impact on international trade.

Why is environmentalism especially challenging for global marketers?

Most manufacturers want to produce quality goods.

What are two risks a company takes when producing shoddy,harmful,or unsafe products?

The two major movements to keep business in line are environmentalism and ________.

Critics who believe that the marketing system poorly serves disadvantaged consumers claim that the ________ pay more for inferior goods.

Walmart,the world's largest company,is also the world's biggest crusader for the cause of saving the Earth for future generations.