Exam 4: Sustainable Marketing: Social Responsibility and Ethics

The major criticisms of marketing include harming consumers through high prices,deceptive practices,high-pressure selling,shoddy or unsafe products,planned obsolescence,and poor service to disadvantaged countries.

All marketers stretch the truth a little.This innocent exaggeration for effect is called ________.

New World Food Supplements continuously seeks real product and marketing improvements.Obviously,New World is involved in consumer-oriented marketing.

Using high-pressure selling does not work if a company wants to ________.

Sustainable marketing consists of five principles: consumer-oriented marketing,customer-value marketing,innovative marketing,sense-of-mission marketing,and societal marketing.

In societal marketing,the ideal goal for companies is to turn all of their products into ________ ones.

Which of the following is the best example of a desirable product?

Deceptive promotion overstates the product's ________ or ________.

Several companies,some of them operating through the Internet,offer "paycheque advances." Consumers are encouraged to take out a loan against a paycheque they expect to receive in the near future.These short-term loans with high-interest rates,and high penalties for late payments,are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following?

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

________ is an organized movement of concerned citizens and government agencies to protect and improve people's living environment.

After Sony and Microsoft soundly beat and outsold Nintendo's GameCube in the Video Game War of 200This is a successful example of ________ marketing.

"Beyond greening" activities focus on improving what companies already do to protect the environment.

Some critics are concerned that the fast-food industry has used ________ and contributed to rising obesity rates.

Events like Buy Nothing Day,started in Vancouver in 1992 by cartoonist Ted Dave,now span the globe.Buy Nothing Day's purpose is to criticize the marketing system for creating ________.

In consumer-oriented marketing,a company defines its mission in broad social terms rather than narrow product terms.

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

When a company chooses what principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: first,let the free market and legal system decide; and second,let individual managers and companies choose.

Which of the following statements supports the criticism that marketers benefit from creating false wants?

How do resellers answer criticism of the high costs of distribution?