Exam 11: Advertising and Commercial Culture

In advertising, ____________________ executives are client liaisons responsible for bringing in new business and managing the accounts of established clients.

The dominant form of Web advertising is ______.

What role did advertising play in transforming America into a consumer society?

Hidden or disguised print or visual messages are called ______.

Discuss developments in political advertising over the past fifty years.

____________________ are large conglomerates of ad agencies that offer a full range of advertising, public relations, and other services.

In what way did patent medicines and department stores figure prominently in advertising in the late 1800s?

More than half of each hour of network television includes some form of paid sponsorship.

Some critics of the advertising industry have argued that our contemporary consumer culture actually depends on keeping us unhappy, dissatisfied, and insecure.Explain this view and give two examples.

Analyzing ads using the ____________________ principle explores how the ad connects the product/service with something socially positive.

By the early 1900s, most advertisements were written to appeal to women, who constituted ______ of newspaper and magazine readers.

A persuasive technique that tries to distance the product from a large manufacturer or parent company is called the ____________________.

Use the following to answer questions: Matching Match the advertising pioneers with their contribution to the field. -N.W.Ayer & Son

Which of the following is the form of advertising in which sponsors pay to have their products seen in TV programs and movies?

The 1998 tobacco industry settlement in the United States prohibited ______.

The ______ is the blueprint or roughly drawn comic strip of a potential ad.

How do the common persuasive techniques used in advertising work?

In the advertising industry, there are about fourteen thousand mega-agencies in the United States.

In an attempt to minimize government oversight of advertising practices, the advertising industry established the Better Business Bureau in 1913.

The Federal Trade Commission can require advertisers to run spots correcting their deceptive ads.