Exam 11: Advertising and Commercial Culture

Along with patent medicine companies, what was another prominent newspaper advertiser in the 1890s?

In the 1990s, GM sold its Saturn products via which of the following advertising techniques?

Use the following to answer questions: Matching Match the advertising terms with their definitions. -Focus groups

An owner of a discount appliance store who dresses in a goofy costume and yells at the camera is making use of ______.

Psychographics involves the study of ______.

The bandwagon effect is an advertising strategy that attempts to persuade consumers that using a product will elevate their social status.

Patent medicines marketed in the late 1800s were generally harmless, since they consisted mostly of flavored water.

Commercial speech is a right guaranteed by the First Amendment.

Which of the following was an early brand name in the United States?

Ads featuring the Marlboro cowboy use a persuasive strategy based on the association principle.

An advertising strategy that associates a product with simplicity is called the ____________________ pitch.

Unlike tobacco ads, alcohol ads have yet to target minority populations.

Should tobacco advertising (or alcohol, fast-food, or pharmaceutical advertising) be prohibited? Why or why not?

A/an ____________________ is a sort of blueprint or roughly drawn comic-strip version of a potential television ad.

The Ad Council produces public service announcements (PSAs) at no cost to the client.

Google earns the most online advertising revenue.

A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?

Cigarette companies have had difficulty advertising and selling their product in foreign countries.

The disassociation corollary in advertising plays off the public's skepticism regarding large, impersonal corporations.

Only wealthy political candidates can afford to have a significant advertising presence on television.