Question 1

The first magazines primarily offered entertainment news and gossip.

Accepted Answer

A) True 
 B)False  False

Question 2

The circulation of Rolling Stone has dropped in recent years because readers objected to its irreverent, left-wing viewpoint.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following is true about minority-targeted magazines?

Accepted Answer

A) They have a history dating back to before the Civil War, with titles like Emancipator and Reformer. 
B) They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony. 
C) Minority-targeted magazines cover only racial minorities. 
D) They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then. 
E) Most of them started up as Webzines in the last ten years. 
A) They have a history dating back to before the Civil War, with titles like Emancipator and Reformer. 
B) They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony. 
C) Minority-targeted magazines cover only racial minorities. 
D) They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then. 
E) Most of them started up as Webzines in the last ten years. A

Question 4

A main purpose of split-run and demographic editions of magazines is to _____.

Accepted Answer

A) move the magazine industry back to more general-interest publications 
B) make sure that local and regional companies are cut off from advertising in nationally distributed magazines 
C) create fewer places for advertisers to spend their money 
D) attract more targeted advertisers and compete with television advertising 
E) None of the options is correct. 
A) move the magazine industry back to more general-interest publications 
B) make sure that local and regional companies are cut off from advertising in nationally distributed magazines 
C) create fewer places for advertisers to spend their money 
D) attract more targeted advertisers and compete with television advertising 
E) None of the options is correct.

Question 5

Split-run editions are _____.

Accepted Answer

A) magazines that publish two issues a month 
B) a new ownership strategy-such as when Bertelsmann bought Random House 
C) magazines that have ads that are tailored for geographic areas 
D) national magazines that tailor their content for specific groups of readers 
E) None of the above options is correct. 
A) magazines that publish two issues a month 
B) a new ownership strategy-such as when Bertelsmann bought Random House 
C) magazines that have ads that are tailored for geographic areas 
D) national magazines that tailor their content for specific groups of readers 
E) None of the above options is correct.

Question 6

Until Playboy entered the marketplace, most large-circulation magazines were targeted at women.

Accepted Answer

A) True 
 B)False

Question 7

The circulation of tabloid newspapers such as the National Enquirer declined after their peak in the 1980s.

Accepted Answer

A) True 
 B)False

Question 8

Use the following to answer questions:
Matching
Match the techniques of magazine specialization with their descriptions.
-Webzines

Accepted Answer

A) Magazines created exclusively for online readers 
B) Ads in national magazines are tailored for geographic areas 
C) Unique version of magazine can be sent to specific subscriber groups 
A) Magazines created exclusively for online readers 
B) Ads in national magazines are tailored for geographic areas 
C) Unique version of magazine can be sent to specific subscriber groups

Question 9

Like advertising and public relations, magazines have played an important role in _____.

Accepted Answer

A) exposing government corruption 
B) transforming the United States from a producer society to a consumer society 
C) forcing change in powerful institutions 
D) giving a voice to ordinary American citizens 
E) None of the above options is correct. 
A) exposing government corruption 
B) transforming the United States from a producer society to a consumer society 
C) forcing change in powerful institutions 
D) giving a voice to ordinary American citizens 
E) None of the above options is correct.

Question 10

Use the following to answer questions:
Matching
Match the techniques of magazine specialization with their descriptions.
-Split-run editions

Accepted Answer

A) Magazines created exclusively for online readers 
B) Ads in national magazines are tailored for geographic areas 
C) Unique version of magazine can be sent to specific subscriber groups 
A) Magazines created exclusively for online readers 
B) Ads in national magazines are tailored for geographic areas 
C) Unique version of magazine can be sent to specific subscriber groups

Question 11

The average magazine contains about 45 percent ad copy and 55 percent editorial material.

Accepted Answer

A) True 
 B)False

Question 12

In terms of ownership structure and business models, the magazine industry has the most in common with which other form of mass media?

Accepted Answer

A) Book publishing 
B) The recording industry 
C) The Internet 
D) Movies 
E) Cable television 
A) Book publishing 
B) The recording industry 
C) The Internet 
D) Movies 
E) Cable television

Question 13

Early European magazines were oriented toward _____.

Accepted Answer

A) broad political commentary 
B) discussions of women's issues 
C) medical and health advice 
D) hunting and fishing tips 
E) recent news 
A) broad political commentary 
B) discussions of women's issues 
C) medical and health advice 
D) hunting and fishing tips 
E) recent news

Question 14

Use the following to answer questions:
Matching
Match the muckraking magazines and journalists with the target of their best-known exposé.
-Ida Tarbell

Accepted Answer

A) Took on the Standard Oil Company 
B) Investigated patent medicines 
C) Investigated Chicago's meatpacking industry (The Jungle) 
D) Targeted urban problems 
A) Took on the Standard Oil Company 
B) Investigated patent medicines 
C) Investigated Chicago's meatpacking industry (The Jungle) 
D) Targeted urban problems

Question 15

Explain the role of early magazines in America's political and social shift from British colony to independent nation.

Accepted Answer

Early magazines played a significant rol

Question 16

How are some online-only magazines trying to reinvent the idea of a magazine?

Accepted Answer

Some online-only magazines are reinventi

Question 17

Use the following to answer questions:
Matching
Match the nineteenth-century magazines with their descriptions.
-The North American Review

Accepted Answer

A) Championed women's property rights 
B) Published the work of writers such as Emerson, Thoreau, and Twain 
C) Longest-running magazine in U.S.history 
D) Pioneered the national political magazine format 
A) Championed women's property rights 
B) Published the work of writers such as Emerson, Thoreau, and Twain 
C) Longest-running magazine in U.S.history 
D) Pioneered the national political magazine format

Question 18

Salon is an example of a ______________________, a magazine that appears exclusively online.

Accepted Answer

The answer of Salon is an example of a ______________________,...

Question 19

The Saturday Evening Post continued the muckraking tradition-especially by criticizing business corruption-into the 1920s.

Accepted Answer

A) True 
 B)False

Question 20

Use the following to answer questions:
Matching
Match the nineteenth-century magazines with their descriptions.
-The Saturday Evening Post

Accepted Answer

A) Championed women's property rights 
B) Published the work of writers such as Emerson, Thoreau, and Twain 
C) Longest-running magazine in U.S.history 
D) Pioneered the national political magazine format 
A) Championed women's property rights 
B) Published the work of writers such as Emerson, Thoreau, and Twain 
C) Longest-running magazine in U.S.history 
D) Pioneered the national political magazine format

The first magazines primarily offered entertainment news and gossip.

The circulation of Rolling Stone has dropped in recent years because readers objected to its irreverent, left-wing viewpoint.

Which of the following is true about minority-targeted magazines?

A main purpose of split-run and demographic editions of magazines is to _____.

Split-run editions are _____.

Until Playboy entered the marketplace, most large-circulation magazines were targeted at women.

The circulation of tabloid newspapers such as the National Enquirer declined after their peak in the 1980s.

Use the following to answer questions: Matching Match the techniques of magazine specialization with their descriptions. -Webzines

Like advertising and public relations, magazines have played an important role in _____.

Use the following to answer questions: Matching Match the techniques of magazine specialization with their descriptions. -Split-run editions

The average magazine contains about 45 percent ad copy and 55 percent editorial material.

In terms of ownership structure and business models, the magazine industry has the most in common with which other form of mass media?

Early European magazines were oriented toward _____.

Use the following to answer questions: Matching Match the muckraking magazines and journalists with the target of their best-known exposé. -Ida Tarbell

Explain the role of early magazines in America's political and social shift from British colony to independent nation.

How are some online-only magazines trying to reinvent the idea of a magazine?

Use the following to answer questions: Matching Match the nineteenth-century magazines with their descriptions. -The North American Review

Salon is an example of a ______________________, a magazine that appears exclusively online.

The Saturday Evening Post continued the muckraking tradition-especially by criticizing business corruption-into the 1920s.

Use the following to answer questions: Matching Match the nineteenth-century magazines with their descriptions. -The Saturday Evening Post

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 9: Magazines in the Age of Specialization

The first magazines primarily offered entertainment news and gossip.

The circulation of Rolling Stone has dropped in recent years because readers objected to its irreverent, left-wing viewpoint.

Which of the following is true about minority-targeted magazines?

A main purpose of split-run and demographic editions of magazines is to _____.

Split-run editions are _____.

Until Playboy entered the marketplace, most large-circulation magazines were targeted at women.

The circulation of tabloid newspapers such as the National Enquirer declined after their peak in the 1980s.

Use the following to answer questions: Matching Match the techniques of magazine specialization with their descriptions. -Webzines

Like advertising and public relations, magazines have played an important role in _____.

Use the following to answer questions: Matching Match the techniques of magazine specialization with their descriptions. -Split-run editions

The average magazine contains about 45 percent ad copy and 55 percent editorial material.

In terms of ownership structure and business models, the magazine industry has the most in common with which other form of mass media?

Early European magazines were oriented toward _____.

Use the following to answer questions: Matching Match the muckraking magazines and journalists with the target of their best-known exposé. -Ida Tarbell

Explain the role of early magazines in America's political and social shift from British colony to independent nation.

How are some online-only magazines trying to reinvent the idea of a magazine?

Use the following to answer questions: Matching Match the nineteenth-century magazines with their descriptions. -The North American Review

Salon is an example of a ______________________, a magazine that appears exclusively online.

The Saturday Evening Post continued the muckraking tradition-especially by criticizing business corruption-into the 1920s.

Use the following to answer questions: Matching Match the nineteenth-century magazines with their descriptions. -The Saturday Evening Post

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters