Exam 9: Magazines in the Age of Specialization

Split-run editions allow national magazines to tailor ads to different geographic areas.

A style of early-twentieth-century investigative journalism, ______________________ refers to reporters crawling around in society's muck to uncover a story.

The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions.

In what ways do magazines serve democratic ideals?

Among magazines that target audiences by age, the most dramatic recent success has come from those aimed at _____.

Who wrote The Jungle, a fictional account of Chicago's meatpacking industry?

Use the following to answer questions: Matching Match the techniques of magazine specialization with their descriptions. -Demographic editions

Advertisers frequently pressure magazines to publish _____.

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to _____.

Which of the following is true about the magazine Sports Illustrated?

Media baron Rupert Murdoch bought TV Guide in 1988 because _____.

The Ladies' Home Journal reached a circulation of one million in 1903 by focusing solely on women's interests in baking and fashion.

What factor had an effect on the dramatic growth in magazine circulation around the end of the nineteenth century?

The top children's magazine in 2014 was _____.

In a desperate attempt to compete with television in the late 1960s, the Saturday Evening Post and Life cut their cover prices and thereby increased circulation by millions of copies.

By the end of the nineteenth century, some magazine cover prices actually went down-from thirty-five cents to ten cents.

Demographic editions of national magazines are able to charge higher rates for advertising.

The magazine industry continues to shun the Internet because of its threat to printed journals.

A national magazine with regional editions _____.

Imagine you are the marketing director of your favorite magazine.What would you do to increase circulation?