Exam 9: Magazines in the Age of Specialization
Exam 1: Mass Communication- a Critical Approach97 Questions
Exam 2: The Internet, Digital Media, and Media Convergence93 Questions
Exam 3: Digital Gaming and the Media Playground101 Questions
Exam 4: Sound Recording and Popular Music108 Questions
Exam 5: Popular Radio and the Origins of Broadcasting127 Questions
Exam 6: Television and Cable- the Power of Visual Culture117 Questions
Exam 7: Movies and the Impact of Images136 Questions
Exam 8: Newspapers- the Rise and Decline of Modern Journalism83 Questions
Exam 9: Magazines in the Age of Specialization108 Questions
Exam 10: Books and the Power of Print95 Questions
Exam 11: Advertising and Commercial Culture124 Questions
Exam 12: Public Relations and Framing the Message108 Questions
Exam 13: Media Economics and the Global Marketplace97 Questions
Exam 14: The Culture of Journalism- Values, Ethics, and Democracy67 Questions
Exam 15: Media Effects and Cultural Approaches to Research82 Questions
Exam 16: Legal Controls and Freedom of Expression112 Questions
Exam 17: General Questions Covering the Entire Text71 Questions
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Match the muckraking magazines and journalists with the target of their best-known exposé.
-Lincoln Steffens
(Multiple Choice)
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(95)
Evergreen magazine subscriptions are those that are automatically renewed on the subscriber's credit card.
(True/False)
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(82)
For many years Reader's Digest was the most popular magazine in the world.
(True/False)
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(73)
Some of the most influential magazines of the nineteenth century were targeted at women.
(True/False)
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(83)
Webzines such as Salon and Slate have opened new doors for online journalism.
(True/False)
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(83)
TV Guide succeeded, in part, because it was readily available at the nation's supermarket checkout lines.
(True/False)
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Almost all magazines offer 25 to 50 percent discounts from their rate cards to advertisers.
(True/False)
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Controlled-circulation magazines are provided to readers at no charge.
(True/False)
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Large companies are increasingly beginning to dominate the magazine business.
(True/False)
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The New Yorker was the first city magazine aimed at a national upscale audience.
(True/False)
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Alternative magazines such as the Progressive and the National Review have historically defined themselves in terms of gender and race.
(True/False)
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Which of the following statements about colonial American magazines is true?
(Multiple Choice)
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What role did magazines play in social reform in the late nineteenth and early twentieth centuries?
(Essay)
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President Theodore Roosevelt criticized magazine journalists who exposed corruption in government and business by calling them muckrakers.
(True/False)
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Some advertisers and companies have canceled ads when a magazine featured an unflattering or critical article about a company or industry.
(True/False)
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Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?
(Multiple Choice)
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(88)
The AARP Bulletin and AARP The Magazine have the largest circulations of any U.S.magazines.
(True/False)
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Which of the following is an example of a consumer magazine?
(Multiple Choice)
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One of the reasons for TV Guide's popularity was that _____.
(Multiple Choice)
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