Exam 15: Media Effects and Cultural Approaches to Research

________________________ is a media research argument that says that when the mass media pay attention to particular events or issues, they determine the major topics of discussion for individuals and society.

Between 1930 and 1970, "Who says what to whom with what ________________________?" became the key question "defining the scope and problems of American communications research."

People often choose to expose themselves only to media outlets that express their views.What is this called?

When studying media effects, which kinds of issues should you look at?

Media historian James Carey defined communication as ______.

Social psychology studies measure public attitudes.

Which of the following is not a common characteristic of private or proprietary mass media research?

________________________ theory is a theory within media effects research that suggests a link between the mass media and behavior.

In media research, the ________________________ studies approach tries to understand how the media and culture are tied to the actual patterns of communication used in daily life.

Which of the following is a focus of cultural studies approaches to media studies?

If you are trying to understand human behavior rather than explaining and predicting it, which approach to mass communication research would you take?

Critics of mass media research point to which of the following as a reason why the growing body of academic knowledge about the media seems to have little impact on the vast majority of mass media users?

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -This line of research suggests that heavy viewers of television are more likely than light viewers to perceive reality in ways that are more consistent with "TV reality."

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -In this method, researchers systematically code and measure media content.

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -This line of research might help to calculate how many times a person watching an hour of prime-time television might see a violent act.

The idea of the public sphere, defined as a space for critical public debate, was first advanced by American media critic Walter Lippmann.

Call-in, online, or person-in-the-street polls that the news media use to address a "question of the day" are known as ______.

One key difference between content analysis and textual analysis is the greater emphasis on counting, measurement, and reliability in content analysis.

What is the spiral of silence? In what kinds of circumstances might the theorized effects not occur?

The major research in the area of cultivation effect grew from the attempts of ______ to make generalizations about the impact of televised violence.