Exam 15: Media Effects and Cultural Approaches to Research

________________________ is the kind of research method used in the Bobo doll study.

A mass media effects researcher might choose a survey approach if he or she has a desire to ______.

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -This line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about.

The 1938 radio broadcast of War of the Worlds made millions of listeners believe that Martians were invading Earth; however, most listeners didn't believe that the story was real.This outcome ultimately helped lay the groundwork for which research model?

________________________-polls are typically call-in, online, or person-in-the-street polls that news media use to address a "question of the day."

The close reading and interpretation of the meaning of cultural forms is called ______.

Which of the following is a theory that contends that people who believe they hold minority opinions on controversial issues tend to keep silent for fear of social isolation?

Which of the following is not one of the steps in the scientific method listed in your textbook?

Researchers associated with the minimal-effects model argue that people engage in selective ________________________ and selective retention with regard to the media.

Name (and briefly explain) two major study conclusions used to discount the magic bullet, or hypodermic-needle, theory.

Philosophers such as Jürgen Habermas believed that critical public debate beyond the control of aristocrats, royalty, and religious elites led to support for causes like free speech.

What problems do academic studies, including cultural research, face? How have academics tried to solve these problems?

In experiments, subjects are picked for each group through ______, which simply means that each subject has an equal chance of being placed in either group.

What are agenda-setting and the cultivation effect?

One of the main problems in studying the effects of media is that whatever real effects the media cause, they also often serve as a scapegoat for larger social problems.

The scientific study of mass media got started because of interest in ______.

Which kind of research method employs a control group for comparison?

The minimal-effects model of mass media research holds that the media reinforce existing behaviors and attitudes rather than change them.

Between 1930 and 1970, "Who says what to whom with what effect?" became the key question in American communications research.

What are pseudo-polls? Why are they used?