Exam 15: Media Effects and Cultural Approaches to Research

If data showed that heavy consumers of violent videos engage in more violent behavior than do light consumers, a social scientist would likely conclude that ______.

The question "Why do we use the media?" is often asked under the ______ model.

Which line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about?

Researchers associated with the minimal-effects model argue that people engage in selective exposure and selective retention with regard to the media.

What method is a researcher using if he or she watches a season of a television program and counts each time an act of violence is shown?

Agenda-setting theory refers to the media's ability to change public opinion on controversial issues.

The cultivation effect theory suggests that heavy viewing of television leads individuals to perceive the world in ways that are more consistent with television's portrayals of the world.

How does a cultural studies approach to media research differ from an experimental, scientific approach?

When mass media researchers say they are studying political economy, they are most likely looking at which of the following?

What type of study looks at changes in a population over time?

In what way did Habermas think mass media could be an enemy of democracy?

In media research, an area that focuses on media ownership and what that might mean for the messages distributed to the public is called ________________________.

Which line of research helps to explain why Midwesterners started to rank shark attacks as a problem after the 1975 release of the movie Jaws and its subsequent press coverage?

Which of the following is characteristic of a cultural studies approach to mass media research?

While social science research can be characterized as trying to establish a cause-and-effect relationship, cultural studies ______.

Habermas formed his ideas about the public sphere while examining which aspect of seventeenth- and eighteenth-century English and French society?

______ is the theory that people believe others are more affected by media messages than they are themselves.

The hypodermic-needle model is sometimes also called the magic _______________________ theory.

Content analysis is the primary method researchers use to measure the amount of violence on network television.

In media research, the ________________________ is the idea that heavy television viewing leads individuals to perceive reality in ways that are consistent with the portrayals they see on television.