Exam 15: Media Effects and Cultural Approaches to Research

Which kind of research involves systematically coding and measuring media content?

Why might it be important for academic researchers to make the results of their work accessible to people outside of their disciplines and outside of academia?

Which of the following is not one of the four steps identified as part of the social learning theory process?

In social science research, the ________________________ group serves as a basis for comparison with the experimental group.

Researchers' negative definition of the kind of propaganda used by various governments during World War I was ______.

A mass media effects researcher might choose an experiment approach if he or she has ______.

Which kind of research method reveals correlations between two variables?

The hypodermic-needle research model might be considered the opposite of which research model?

The cultivation effect (also known as "mean world" syndrome) argues that ______.

An example of Carey's description of communication as culture might be seen in ______.

If someone has never been the victim of a violent crime and lives in an area that has very low rates of violent crime, yet still feels he or she is at a high level or risk for such crimes after watching a lot of Law & Order, this might be an example of ______.

Explain the process of social learning theory as it relates to media violence and aggression.Conversely, provide an example that suggests there isn't a social learning link between media violence and aggression.

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -The results of this kind of research method are usually generalizable to a larger population.

Walter Lippmann's Public Opinion is considered by many academics to be "the founding book in American media studies."

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -This kind of research method reveals correlations between two variables.

Textual analysis is able to demonstrate the effects of the media on audiences.

Which of the following is not a legitimate technique for gathering quality research data?

Jürgen Habermas's theory of the public sphere was about the need for global cooperation with public projects.

While new communication technologies like the Internet might offer new opportunities for people to participate in Habermas's public sphere, explain how his concerns about how the mass media might harm democracy might be influenced by the Internet.

Media effects research first emerged because of concerns about television violence.