Exam 11: Advertising and Commercial Culture

Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.

Commercial Alert is ______.

The Marlboro cigarette brand was originally designed for and targeted at female consumers.

Use the following to answer questions: Matching Match the departments of a typical advertising agency with their duties. -Creative development

Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?

It costs large-volume advertisers much more money to use an ad agency than to use their own staff to create an ad.

Even though boutique agencies give creative people the freedom to do good work, they haven't been able to attract any major clients.

Most advertisements provide little information about how a product was made or how it compares with similar brands.

What is an example of earned media on the Internet?

Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.

Use the following to answer questions: Matching Match the advertising pioneers with their contribution to the field. -Volney Palmer

Which of the following is not an example of product placement?

One twentieth-century trend associated with advertising was the transition from a producer to a consumer society.

How does the association principle work, and why is it an effective advertising strategy?

In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.

Use the following to answer questions: Matching Match the advertising pioneers with their contribution to the field. -Smith Brothers

Historically, one controversial use of the association principle in advertising is ______.

After agreeing to a costly settlement with several states in 1998, the tobacco industry reduced its advertising spending to almost zero that year.

Why are privacy advocates concerned about online advertising techniques?

What is "blog-ola," and why are consumer advocates and the FTC concerned about it?