Exam 11: Advertising and Commercial Culture

Which of the following is not an example of the association principle of advertising at work?

What is "earned media," and why is it valuable to online advertisers?

Tobacco ads disappeared from American television in 1971.

Ads featuring hyperbole and exaggeration are called ______.

Use the following to answer questions: Matching Match the departments of a typical advertising agency with their duties. -Media buyers

The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.

How did packaging and trademarks influence advertising?

How do advertisers direct targeted ads to specific Web site visitors?

About 80 percent of ads in colonial newspapers concerned land sales, transportation announcements, and ______.

In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.

Because of the backlash against social networking Web sites, advertisers are moving their advertising dollars back to traditional media outlets like television and radio.

Use the following to answer questions: Matching Match the advertising terms with their definitions. -Psychographics

The Children's Television Act of 1990 mandated that ______.

In advertising, the association principle is ______.

Mega-agencies are not seen as a threat to the independence of smaller advertising firms.

The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to ______.

Product placement is an advertising strategy that puts products into movies, television shows, and video games.

____________________ is a market-research strategy that measures psychological factors to divide consumers into types.

Online advertising has taken the form of ______.

Before the 1830s, there was little need for advertising in America because there were few goods available for sale and virtually no consumer market.