Question 1

Establishing the first "ad agencies," ____________________ purchased ad space in newspapers and sold it to various merchants.

Accepted Answer

The answer of Establishing the first "ad agencies," ____________________ purchased...

Question 2

Which of the following statements is true about the unsolicited commercial e-mail known as spam?

Accepted Answer

A) Most companies have stopped using it because consumers find it annoying. 
B) It accounted for more than 85 percent of e-mail messages by 2010. 
C) It is the only way advertisers can use the Internet to attract customers. 
D) It is the dominant format of Web advertising. 
E) None of the above options is correct. 
A) Most companies have stopped using it because consumers find it annoying. 
B) It accounted for more than 85 percent of e-mail messages by 2010. 
C) It is the only way advertisers can use the Internet to attract customers. 
D) It is the dominant format of Web advertising. 
E) None of the above options is correct.

Question 3

According to historians, advertising has existed since 3000 BCE, when wooden or stone signs were placed outside shops in ancient Babylon.

Accepted Answer

A) True 
 B)False

Question 4

Use the following to answer questions:
Matching
Match the advertising terms with their definitions.
-Demographics

Accepted Answer

A) Attitudes, beliefs, interests, motivations 
B) Age, gender, occupation, ethnicity, education, income 
C) Small-group interviews about a product or issue 
A) Attitudes, beliefs, interests, motivations 
B) Age, gender, occupation, ethnicity, education, income 
C) Small-group interviews about a product or issue

Question 5

From the perspective of myth analysis, the primary purpose of most contemporary consumer advertising is to ______.

Accepted Answer

A) provide price information 
B) compare the product with its competitors 
C) describe the product's ingredients 
D) reassure buyers that using brand-name products will help them deal with their tensions and problems 
E) None of the above options is correct. 
A) provide price information 
B) compare the product with its competitors 
C) describe the product's ingredients 
D) reassure buyers that using brand-name products will help them deal with their tensions and problems 
E) None of the above options is correct.

Question 6

The Children's Television Act of 1990 severely limits program-length commercials and ads promoting sugar-coated cereal.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is a side effect of the growth of Internet advertising?

Accepted Answer

A) More and more advertisers are moving ad spending away from traditional media to the Internet. 
B) Search engines like Google are becoming leading advertising companies. 
C) E-mail inboxes are bombarded with spam. 
D) Social networking sites gather user information for advertising purposes. 
E) All of the options are correct. 
A) More and more advertisers are moving ad spending away from traditional media to the Internet. 
B) Search engines like Google are becoming leading advertising companies. 
C) E-mail inboxes are bombarded with spam. 
D) Social networking sites gather user information for advertising purposes. 
E) All of the options are correct.

Question 8

Which of the following statements about the advertising of prescription drugs is true?

Accepted Answer

A) Pharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook. 
B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products. 
C) Pharmaceutical companies are spending billions of dollars to advertise their prescription drugs to the public. 
D) The United States and New Zealand are the only countries that allow the direct advertisement of prescription drugs to consumers. 
E) All of the options are correct. 
A) Pharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook. 
B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products. 
C) Pharmaceutical companies are spending billions of dollars to advertise their prescription drugs to the public. 
D) The United States and New Zealand are the only countries that allow the direct advertisement of prescription drugs to consumers. 
E) All of the options are correct.

Question 9

Describe the difference between demographics and VALS.

Accepted Answer

Demographics refer to the statistical da

Question 10

How can analyzing mythic elements be used to critique an ad?

Accepted Answer

Analyzing mythic elements can be used to

Question 11

Whom did the first ad agents serve and how did they operate?

Accepted Answer

The first advertising agents served news

Question 12

What advantage does smartphone advertising have over Internet advertising?

Accepted Answer

A) The ads are smaller so advertisers don't have to write as much copy. 
B) People will definitely see a smartphone ad because they are always checking their phones. 
C) Smartphone ads can be tailored to a specific geographic location or user demographic. 
D) Smartphone ads are more general. 
E) None of the options is correct. 
A) The ads are smaller so advertisers don't have to write as much copy. 
B) People will definitely see a smartphone ad because they are always checking their phones. 
C) Smartphone ads can be tailored to a specific geographic location or user demographic. 
D) Smartphone ads are more general. 
E) None of the options is correct.

Question 13

What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?

Accepted Answer

Third-screen advertising refers to the p

Question 14

In the twentieth century, advertising ______.

Accepted Answer

A) influenced the change from a producer-driven to a consumer-driven economy 
B) stimulated demand for new products 
C) showed how new products improved daily life 
D) spread messages about new products across the country 
E) All of the options are correct. 
A) influenced the change from a producer-driven to a consumer-driven economy 
B) stimulated demand for new products 
C) showed how new products improved daily life 
D) spread messages about new products across the country 
E) All of the options are correct.

Question 15

About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.

Accepted Answer

A) True 
 B)False

Question 16

In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

Accepted Answer

A) an appeal to the bandwagon effect 
B) propaganda 
C) the plain-folks pitch 
D) the famous-person testimonial 
E) myth analysis 
A) an appeal to the bandwagon effect 
B) propaganda 
C) the plain-folks pitch 
D) the famous-person testimonial 
E) myth analysis

Question 17

____________________ has become the dominant form of Web advertising.

Accepted Answer

Paid searc

Question 18

Internet advertising is growing at a relatively slow pace of only 1 to 2 percent a year.

Accepted Answer

A) True 
 B)False

Question 19

The ____________________ testimonial associates a product with the endorsement of a well-known person.

Accepted Answer

The answer of The ____________________ testimonial associates a product with...

Question 20

Some of the first American advertising agencies were space brokers, who bought space in newspapers and sold it to their clients.

Accepted Answer

A) True 
 B)False

Establishing the first "ad agencies," ____________________ purchased ad space in newspapers and sold it to various merchants.

Which of the following statements is true about the unsolicited commercial e-mail known as spam?

According to historians, advertising has existed since 3000 BCE, when wooden or stone signs were placed outside shops in ancient Babylon.

Use the following to answer questions: Matching Match the advertising terms with their definitions. -Demographics

From the perspective of myth analysis, the primary purpose of most contemporary consumer advertising is to ______.

The Children's Television Act of 1990 severely limits program-length commercials and ads promoting sugar-coated cereal.

Which of the following is a side effect of the growth of Internet advertising?

Which of the following statements about the advertising of prescription drugs is true?

Describe the difference between demographics and VALS.

How can analyzing mythic elements be used to critique an ad?

Whom did the first ad agents serve and how did they operate?

What advantage does smartphone advertising have over Internet advertising?

What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?

In the twentieth century, advertising ______.

About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.

In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

____________________ has become the dominant form of Web advertising.

Internet advertising is growing at a relatively slow pace of only 1 to 2 percent a year.

The ____________________ testimonial associates a product with the endorsement of a well-known person.

Some of the first American advertising agencies were space brokers, who bought space in newspapers and sold it to their clients.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 11: Advertising and Commercial Culture

Establishing the first "ad agencies," ____________________ purchased ad space in newspapers and sold it to various merchants.

Which of the following statements is true about the unsolicited commercial e-mail known as spam?

According to historians, advertising has existed since 3000 BCE, when wooden or stone signs were placed outside shops in ancient Babylon.

Use the following to answer questions: Matching Match the advertising terms with their definitions. -Demographics

From the perspective of myth analysis, the primary purpose of most contemporary consumer advertising is to ______.

The Children's Television Act of 1990 severely limits program-length commercials and ads promoting sugar-coated cereal.

Which of the following is a side effect of the growth of Internet advertising?

Which of the following statements about the advertising of prescription drugs is true?

Describe the difference between demographics and VALS.

How can analyzing mythic elements be used to critique an ad?

Whom did the first ad agents serve and how did they operate?

What advantage does smartphone advertising have over Internet advertising?

What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?

In the twentieth century, advertising ______.

About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.

In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

____________________ has become the dominant form of Web advertising.

Internet advertising is growing at a relatively slow pace of only 1 to 2 percent a year.

The ____________________ testimonial associates a product with the endorsement of a well-known person.

Some of the first American advertising agencies were space brokers, who bought space in newspapers and sold it to their clients.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters