Question 1

DBS does not pose a significant threat to the cable industry.

Accepted Answer

A) True 
 B)False

Question 2

How has the Telecommunications Act of 1996 affected television viewers, both positively and negatively?

Accepted Answer

The Telecommunications Act of 1996 had b

Question 3

What is the difference between a common carrier and an electronic publisher?

Accepted Answer

A) A common carrier may examine content before distributing it; an electronic publisher may not. 
B) A common carrier is not allowed to import any foreign programming; an electronic publisher may. 
C) A common carrier may not transmit video images; an electronic publisher can send both analog and digital images. 
D) A common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels. 
E) There is no difference between a common carrier and an electronic publisher. 
A) A common carrier may examine content before distributing it; an electronic publisher may not. 
B) A common carrier is not allowed to import any foreign programming; an electronic publisher may. 
C) A common carrier may not transmit video images; an electronic publisher can send both analog and digital images. 
D) A common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels. 
E) There is no difference between a common carrier and an electronic publisher.

Question 4

In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."

Accepted Answer

A) Prime Time Access Rule 
B) must-carry rules 
C) access channels 
D) Financial Interest and Syndication Rules 
E) None of the above options is correct. 
A) Prime Time Access Rule 
B) must-carry rules 
C) access channels 
D) Financial Interest and Syndication Rules 
E) None of the above options is correct.

Question 5

An FCC study found that local cable TV companies that face competition have lower monthly rates than cable companies in noncompetitive markets.

Accepted Answer

A) True 
 B)False

Question 6

Why have TV broadcasters been threatened by cable?

Accepted Answer

A) Cable systems have better satellites. 
B) Cable systems might choose not to carry the signal of a local broadcast station. 
C) Since cable's inception, the FCC has favored the cable industry over the broadcasting industry. 
D) Cable's clearer signal and ability to target niche audiences attracted viewers away from their programming. 
E) Broadcasters never felt threatened by cable. 
A) Cable systems have better satellites. 
B) Cable systems might choose not to carry the signal of a local broadcast station. 
C) Since cable's inception, the FCC has favored the cable industry over the broadcasting industry. 
D) Cable's clearer signal and ability to target niche audiences attracted viewers away from their programming. 
E) Broadcasters never felt threatened by cable.

Question 7

When might broadcast networks air syndicated programs?

Accepted Answer

A) During prime time 
B) During fringe time 
C) During time shifting 
D) Only during the daytime 
E) Only during the evening 
A) During prime time 
B) During fringe time 
C) During time shifting 
D) Only during the daytime 
E) Only during the evening

Question 8

The Telecommunications Act of 1996 puts strict limits on the number of radio and TV stations any one company can own.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements about reality television is false?

Accepted Answer

A) The genre includes programs like Survivor, Top Chef, and The Voice. 
B) The shows introduce us to characters/people who seem more like "us" and less like celebrities. 
C) The inspiration for reality TV can be traced to MTV's Real World. 
D) Reality TV is much more expensive to make than typical comedies or dramas. 
E) All of the options are true. 
A) The genre includes programs like Survivor, Top Chef, and The Voice. 
B) The shows introduce us to characters/people who seem more like "us" and less like celebrities. 
C) The inspiration for reality TV can be traced to MTV's Real World. 
D) Reality TV is much more expensive to make than typical comedies or dramas. 
E) All of the options are true.

Question 10

In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors.

Accepted Answer

A) the music industry 
B) radio 
C) movies 
D) New York theater 
E) None of the above options is correct. 
A) the music industry 
B) radio 
C) movies 
D) New York theater 
E) None of the above options is correct.

Question 11

Premium cable channels lure customers with the promise of no advertising.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is the best way to erase the losses of deficit financing for a TV show?

Accepted Answer

A) Selling the program into rerun, or off-network, syndication 
B) Selling national and local advertising spots 
C) Selling the program to individual affiliates 
D) Renting the program to the networks 
E) Time shifting 
A) Selling the program into rerun, or off-network, syndication 
B) Selling national and local advertising spots 
C) Selling the program to individual affiliates 
D) Renting the program to the networks 
E) Time shifting

Question 13

A catch-up service ______.

Accepted Answer

A) lets you watch episodes after they air on TV 
B) is an online fan site with plot descriptions 
C) refers only to DVD players 
D) usually refers to something you see in a movie theater 
E) None of the above options is correct. 
A) lets you watch episodes after they air on TV 
B) is an online fan site with plot descriptions 
C) refers only to DVD players 
D) usually refers to something you see in a movie theater 
E) None of the above options is correct.

Question 14

Under a cash-plus syndication deal, a TV station pays less for a popular syndicated show than it would under a straight cash deal.

Accepted Answer

A) True 
 B)False

Question 15

Below-the-line costs for a TV program include the ______.

Accepted Answer

A) writer 
B) camera crew 
C) actors 
D) director 
E) All of the options are correct. 
A) writer 
B) camera crew 
C) actors 
D) director 
E) All of the options are correct.

Question 16

Few children's programs are aired on network television because most advertisers are less interested in reaching that audience.

Accepted Answer

A) True 
 B)False

Question 17

In the TV freeze of 1948-1952, ______.

Accepted Answer

A) the FCC halted technological experiments in order to decide on a workable model for American color television 
B) a number of television stations froze new programming in order to make decisions about sponsorship issues and advertising 
C) advertisers boycotted television programming as a way of ensuring their own monopolies 
D) the FCC declared a freeze on new licenses because of concerns about frequency-interference problems 
E) the monopolies of a few television corporations prevented others from entering the field, putting a freeze on broadcasting competition 
A) the FCC halted technological experiments in order to decide on a workable model for American color television 
B) a number of television stations froze new programming in order to make decisions about sponsorship issues and advertising 
C) advertisers boycotted television programming as a way of ensuring their own monopolies 
D) the FCC declared a freeze on new licenses because of concerns about frequency-interference problems 
E) the monopolies of a few television corporations prevented others from entering the field, putting a freeze on broadcasting competition

DBS does not pose a significant threat to the cable industry.

How has the Telecommunications Act of 1996 affected television viewers, both positively and negatively?

What is the difference between a common carrier and an electronic publisher?

In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."

An FCC study found that local cable TV companies that face competition have lower monthly rates than cable companies in noncompetitive markets.

Why have TV broadcasters been threatened by cable?

When might broadcast networks air syndicated programs?

The Telecommunications Act of 1996 puts strict limits on the number of radio and TV stations any one company can own.

Which of the following statements about reality television is false?

In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors.

Premium cable channels lure customers with the promise of no advertising.

Which of the following is the best way to erase the losses of deficit financing for a TV show?

A catch-up service ______.

Under a cash-plus syndication deal, a TV station pays less for a popular syndicated show than it would under a straight cash deal.

Below-the-line costs for a TV program include the ______.

Few children's programs are aired on network television because most advertisers are less interested in reaching that audience.

In the TV freeze of 1948-1952, ______.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 6: Television and Cable- the Power of Visual Culture

DBS does not pose a significant threat to the cable industry.

How has the Telecommunications Act of 1996 affected television viewers, both positively and negatively?

What is the difference between a common carrier and an electronic publisher?

In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."

An FCC study found that local cable TV companies that face competition have lower monthly rates than cable companies in noncompetitive markets.

Why have TV broadcasters been threatened by cable?

When might broadcast networks air syndicated programs?

The Telecommunications Act of 1996 puts strict limits on the number of radio and TV stations any one company can own.

Which of the following statements about reality television is false?

In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors.

Premium cable channels lure customers with the promise of no advertising.

Which of the following is the best way to erase the losses of deficit financing for a TV show?

A catch-up service ______.

Under a cash-plus syndication deal, a TV station pays less for a popular syndicated show than it would under a straight cash deal.

Below-the-line costs for a TV program include the ______.

Few children's programs are aired on network television because most advertisers are less interested in reaching that audience.

In the TV freeze of 1948-1952, ______.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters