Question 1

The development of satellites in the 1970s ______.

Accepted Answer

A) brought an end to the franchising frenzy 
B) encouraged competition between K-band and C-band technologies 
C) enabled premium channels like HBO to be born 
D) made the FCC instigate must-carry rules 
E) All of the options are correct. 
A) brought an end to the franchising frenzy 
B) encouraged competition between K-band and C-band technologies 
C) enabled premium channels like HBO to be born 
D) made the FCC instigate must-carry rules 
E) All of the options are correct.

Question 2

A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.

Accepted Answer

The answer of A popular form of early TV programming...

Question 3

One potential drawback for consumers who use a DVR (digital video recorder) is that ______.

Accepted Answer

A) they have to be at home to press "record" in order to tape a program 
B) they can't skip past commercials 
C) marketers and advertisers might be able to "see" what they watch 
D) they can only use them to record broadcast network programming, not cable programming 
E) DVRs can be unreliable and don't always record what you program them to record 
A) they have to be at home to press "record" in order to tape a program 
B) they can't skip past commercials 
C) marketers and advertisers might be able to "see" what they watch 
D) they can only use them to record broadcast network programming, not cable programming 
E) DVRs can be unreliable and don't always record what you program them to record

Question 4

Who transmitted the first electronic TV picture?

Accepted Answer

A) John Grierson 
B) Philo Farnsworth 
C) Vladimir Zworykin 
D) Thomas Edison 
E) None of the above options is correct. 
A) John Grierson 
B) Philo Farnsworth 
C) Vladimir Zworykin 
D) Thomas Edison 
E) None of the above options is correct.

Question 5

The sale of spot ads within such shows as Today and TV specials like Peter Pan helped to end sponsor control of TV content.

Accepted Answer

A) True 
 B)False

Question 6

CATV stands for "cable access television."

Accepted Answer

A) True 
 B)False

Question 7

Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems.

Accepted Answer

A) True 
 B)False

Question 8

Idahoan Philo Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.

Accepted Answer

A) True 
 B)False

Question 9

The quiz-show scandals of the late 1950s resulted from quiz shows' frequently accepting incorrect answers from contestants and then covering up the mistakes.

Accepted Answer

A) True 
 B)False

Question 10

The federal government funds 90 percent of public television's annual budget.

Accepted Answer

A) True 
 B)False

Question 11

Use the following to answer questions:
Match the elements of a cable TV system with their descriptions.
-Tap line

Accepted Answer

A) Distributes signal around a community on utility poles 
B) Runs from utility pole to subscriber's home 
C) Processes signals received from program suppliers 
A) Distributes signal around a community on utility poles 
B) Runs from utility pole to subscriber's home 
C) Processes signals received from program suppliers

Question 12

Smartphones, iPads, and other mobile devices used to watch videos are sometimes referred to as ______.

Accepted Answer

A) first screens 
B) time shifting 
C) fourth screens 
D) off-network 
E) headends 
A) first screens 
B) time shifting 
C) fourth screens 
D) off-network 
E) headends

Question 13

Online advertisers pay a rate called a ______.

Accepted Answer

A) share 
B) CPM 
C) retransmission fee 
D) software cost 
E) None of the above options is correct. 
A) share 
B) CPM 
C) retransmission fee 
D) software cost 
E) None of the above options is correct.

Question 14

Use the following to answer questions:
Matching
Match the names with the television terms and events they are most closely associated with.
-Charles Van Doren

Accepted Answer

A) Hybrid drama 
B) Television specials 
C) Quiz-show scandals 
D) WTBS 
A) Hybrid drama 
B) Television specials 
C) Quiz-show scandals 
D) WTBS

Question 15

What did major networks do to combat audience erosion in the 1990s?

Accepted Answer

A) They threatened not to allow cable operators to carry any of their programming. 
B) They started making edgier and more controversial programming. 
C) They acquired cable channels. 
D) They acquired cable operators. 
E) None of the above options is correct. 
A) They threatened not to allow cable operators to carry any of their programming. 
B) They started making edgier and more controversial programming. 
C) They acquired cable channels. 
D) They acquired cable operators. 
E) None of the above options is correct.

Question 16

Though independently owned, ______________________ are radio or TV stations that sign a contract to carry its programs.

Accepted Answer

The answer of Though independently owned, ______________________ are radio or...

Question 17

Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?

Accepted Answer

A) Prime Time Access Rule 
B) Above-the-line costs 
C) Below-the-line costs 
D) Economy of scale 
E) None of the above options is correct. 
A) Prime Time Access Rule 
B) Above-the-line costs 
C) Below-the-line costs 
D) Economy of scale 
E) None of the above options is correct.

Question 18

A program's share is the percentage of TV sets tuned to the program in comparison to the overall number of TV sets in use at the time.

Accepted Answer

A) True 
 B)False

Question 19

O & Os refer to TV stations that are ______________________ by networks.

Accepted Answer

The answer of O & Os refer to TV stations...

Question 20

If reality-based programs are cheaper to produce, why might television production companies continue to make more traditional programs like dramas and comedies?

Accepted Answer

Television production companies may cont

The development of satellites in the 1970s ______.

A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.

One potential drawback for consumers who use a DVR (digital video recorder) is that ______.

Who transmitted the first electronic TV picture?

The sale of spot ads within such shows as Today and TV specials like Peter Pan helped to end sponsor control of TV content.

CATV stands for "cable access television."

Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems.

Idahoan Philo Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.

The quiz-show scandals of the late 1950s resulted from quiz shows' frequently accepting incorrect answers from contestants and then covering up the mistakes.

The federal government funds 90 percent of public television's annual budget.

Use the following to answer questions: Match the elements of a cable TV system with their descriptions. -Tap line

Smartphones, iPads, and other mobile devices used to watch videos are sometimes referred to as ______.

Online advertisers pay a rate called a ______.

Use the following to answer questions: Matching Match the names with the television terms and events they are most closely associated with. -Charles Van Doren

What did major networks do to combat audience erosion in the 1990s?

Though independently owned, ______________________ are radio or TV stations that sign a contract to carry its programs.

Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?

A program's share is the percentage of TV sets tuned to the program in comparison to the overall number of TV sets in use at the time.

O & Os refer to TV stations that are ______________________ by networks.

If reality-based programs are cheaper to produce, why might television production companies continue to make more traditional programs like dramas and comedies?

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

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Exam 6: Television and Cable- the Power of Visual Culture

The development of satellites in the 1970s ______.

A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.

One potential drawback for consumers who use a DVR (digital video recorder) is that ______.

Who transmitted the first electronic TV picture?

The sale of spot ads within such shows as Today and TV specials like Peter Pan helped to end sponsor control of TV content.

CATV stands for "cable access television."

Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems.

Idahoan Philo Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.

The quiz-show scandals of the late 1950s resulted from quiz shows' frequently accepting incorrect answers from contestants and then covering up the mistakes.

The federal government funds 90 percent of public television's annual budget.

Use the following to answer questions: Match the elements of a cable TV system with their descriptions. -Tap line

Smartphones, iPads, and other mobile devices used to watch videos are sometimes referred to as ______.

Online advertisers pay a rate called a ______.

Use the following to answer questions: Matching Match the names with the television terms and events they are most closely associated with. -Charles Van Doren

What did major networks do to combat audience erosion in the 1990s?

Though independently owned, ______________________ are radio or TV stations that sign a contract to carry its programs.

Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?

A program's share is the percentage of TV sets tuned to the program in comparison to the overall number of TV sets in use at the time.

O & Os refer to TV stations that are ______________________ by networks.

If reality-based programs are cheaper to produce, why might television production companies continue to make more traditional programs like dramas and comedies?

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters