Question 1

Television has been praised as unbiased and removed from partisan politics.

Accepted Answer

A) True 
 B)False

Question 2

VHS outsold the technically superior Betamax videocassette format because ______.

Accepted Answer

A) VHS offered high-definition playback 
B) VHS offered more tape space and could record longer programs 
C) more money was spent advertising the Betamax format than the VHS 
D) consumers couldn't tell the difference between the two formats 
E) All of the options are correct. 
A) VHS offered high-definition playback 
B) VHS offered more tape space and could record longer programs 
C) more money was spent advertising the Betamax format than the VHS 
D) consumers couldn't tell the difference between the two formats 
E) All of the options are correct.

Question 3

Why might a city decide to start its own municipal cable service?

Accepted Answer

A city might decide to start its own mun

Question 4

Which development was a consequence of the quiz-show scandal?

Accepted Answer

A) The patent pool was declared a monopoly and dismantled. 
B) The networks couldn't keep control over programming, and the sponsors became the sole authority. 
C) Quiz-show hosts were no longer allowed to have stock in the company. 
D) Quiz-show contestants had to be vetted by the show's sponsors first. 
E) None of the above options is correct. 
A) The patent pool was declared a monopoly and dismantled. 
B) The networks couldn't keep control over programming, and the sponsors became the sole authority. 
C) Quiz-show hosts were no longer allowed to have stock in the company. 
D) Quiz-show contestants had to be vetted by the show's sponsors first. 
E) None of the above options is correct.

Question 5

The late 1970s saw the introduction of two major threats to the television networks.What were they?

Accepted Answer

The late 1970s saw the introduction of t

Question 6

Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming?

Accepted Answer

A) The introduction of magazine shows like the Today show 
B) The development of television specials, such as the TV versions of Richard III and Peter Pan 
C) The development of spot ads-shorter ads to be sold to individual sponsors 
D) Decreasing the length of television programs, allowing for fewer advertisements to go to any one sponsor 
E) None of the options was a strategy. 
A) The introduction of magazine shows like the Today show 
B) The development of television specials, such as the TV versions of Richard III and Peter Pan 
C) The development of spot ads-shorter ads to be sold to individual sponsors 
D) Decreasing the length of television programs, allowing for fewer advertisements to go to any one sponsor 
E) None of the options was a strategy.

Question 7

Which of the following statements about municipal cable television systems is false?

Accepted Answer

A) Communities can build their own municipal cable systems. 
B) Consumers in cities with municipal cable systems typically pay less for cable. 
C) There are only about a hundred municipal cable services across the country. 
D) In most cases, municipal cable systems are operated by community-owned nonprofit electric utilities. 
E) None of the options is false. 
A) Communities can build their own municipal cable systems. 
B) Consumers in cities with municipal cable systems typically pay less for cable. 
C) There are only about a hundred municipal cable services across the country. 
D) In most cases, municipal cable systems are operated by community-owned nonprofit electric utilities. 
E) None of the options is false.

Question 8

Between 1948 and 1952, no new licenses were issued to construct and operate TV stations in the United States.

Accepted Answer

A) True 
 B)False

Question 9

Use the following to answer questions:
Match the elements of a cable TV system with their descriptions.
-Trunk cable

Accepted Answer

A) Distributes signal around a community on utility poles 
B) Runs from utility pole to subscriber's home 
C) Processes signals received from program suppliers 
A) Distributes signal around a community on utility poles 
B) Runs from utility pole to subscriber's home 
C) Processes signals received from program suppliers

Question 10

After completing its first five television episodes, an independently produced TV program no longer requires deficit financing to fund its production.

Accepted Answer

A) True 
 B)False

Question 11

According to the textbook, which of the following statements about television news is true?

Accepted Answer

A) There have been relatively few changes to the television news industry since the start of the 24/7 cable news channels. 
B) From the very start of television, networks were concerned with keeping their news departments separate from big commercial sponsors like tobacco companies. 
C) ABC News was the first news program to be aired by a major television network. 
D) Since the 1960s, national polls have shown local television news is typically thought of as more trustworthy than newspapers. 
E) None of the above options is correct. 
A) There have been relatively few changes to the television news industry since the start of the 24/7 cable news channels. 
B) From the very start of television, networks were concerned with keeping their news departments separate from big commercial sponsors like tobacco companies. 
C) ABC News was the first news program to be aired by a major television network. 
D) Since the 1960s, national polls have shown local television news is typically thought of as more trustworthy than newspapers. 
E) None of the above options is correct.

Question 12

In a situation comedy, ______.

Accepted Answer

A) character development is emphasized over plot twists 
B) characters change dramatically over the course of the series 
C) characters are under a great deal of stress 
D) viewers consider themselves slightly smarter than the characters 
E) viewers consider themselves slightly inferior to the characters 
A) character development is emphasized over plot twists 
B) characters change dramatically over the course of the series 
C) characters are under a great deal of stress 
D) viewers consider themselves slightly smarter than the characters 
E) viewers consider themselves slightly inferior to the characters

Question 13

What are the major differences between basic cable services and premium cable services?

Accepted Answer

Basic cable services and premium cable s

Question 14

How have direct broadcast satellite (DBS) services challenged cable?

Accepted Answer

A) They offer a lot more stations than cable. 
B) They are able to send signals directly to small satellite dishes where the installation of cable wires hasn't been possible. 
C) They have started to create their own programming, while cable still only shows reruns of old network programs. 
D) They have a better relationship with broadcast networks than cable does, and thus have lower retransmission fees than cable. 
E) All of the options are correct. 
A) They offer a lot more stations than cable. 
B) They are able to send signals directly to small satellite dishes where the installation of cable wires hasn't been possible. 
C) They have started to create their own programming, while cable still only shows reruns of old network programs. 
D) They have a better relationship with broadcast networks than cable does, and thus have lower retransmission fees than cable. 
E) All of the options are correct.

Question 15

Comcast is the nation's largest cable TV system operator.

Accepted Answer

A) True 
 B)False

Question 16

Only a few TV series from the 1950s have survived, and that is because these few were the only ones originally shot on film.

Accepted Answer

A) True 
 B)False

Question 17

The game show Wheel of Fortune is an example of ______.

Accepted Answer

A) off-network syndication 
B) first-run syndication 
C) fringe time 
D) an O & O 
E) hybrid syndication 
A) off-network syndication 
B) first-run syndication 
C) fringe time 
D) an O & O 
E) hybrid syndication

Question 18

The narrative situation and complications in a sitcom are typically resolved by the end of the episode.

Accepted Answer

A) True 
 B)False

Question 19

Third screens typically function as "catch-up services," allowing consumers to watch TV shows or movies that played earlier.

Accepted Answer

A) True 
 B)False

Question 20

Some U.S.cities are challenging privately owned cable giants by building competing, publicly owned cable systems.

Accepted Answer

A) True 
 B)False

Television has been praised as unbiased and removed from partisan politics.

VHS outsold the technically superior Betamax videocassette format because ______.

Why might a city decide to start its own municipal cable service?

Which development was a consequence of the quiz-show scandal?

The late 1970s saw the introduction of two major threats to the television networks.What were they?

Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming?

Which of the following statements about municipal cable television systems is false?

Between 1948 and 1952, no new licenses were issued to construct and operate TV stations in the United States.

Use the following to answer questions: Match the elements of a cable TV system with their descriptions. -Trunk cable

After completing its first five television episodes, an independently produced TV program no longer requires deficit financing to fund its production.

According to the textbook, which of the following statements about television news is true?

In a situation comedy, ______.

What are the major differences between basic cable services and premium cable services?

How have direct broadcast satellite (DBS) services challenged cable?

Comcast is the nation's largest cable TV system operator.

Only a few TV series from the 1950s have survived, and that is because these few were the only ones originally shot on film.

The game show Wheel of Fortune is an example of ______.

The narrative situation and complications in a sitcom are typically resolved by the end of the episode.

Third screens typically function as "catch-up services," allowing consumers to watch TV shows or movies that played earlier.

Some U.S.cities are challenging privately owned cable giants by building competing, publicly owned cable systems.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 6: Television and Cable- the Power of Visual Culture

Television has been praised as unbiased and removed from partisan politics.

VHS outsold the technically superior Betamax videocassette format because ______.

Why might a city decide to start its own municipal cable service?

Which development was a consequence of the quiz-show scandal?

The late 1970s saw the introduction of two major threats to the television networks.What were they?

Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming?

Which of the following statements about municipal cable television systems is false?

Between 1948 and 1952, no new licenses were issued to construct and operate TV stations in the United States.

Use the following to answer questions: Match the elements of a cable TV system with their descriptions. -Trunk cable

After completing its first five television episodes, an independently produced TV program no longer requires deficit financing to fund its production.

According to the textbook, which of the following statements about television news is true?

In a situation comedy, ______.

What are the major differences between basic cable services and premium cable services?

How have direct broadcast satellite (DBS) services challenged cable?

Comcast is the nation's largest cable TV system operator.

Only a few TV series from the 1950s have survived, and that is because these few were the only ones originally shot on film.

The game show Wheel of Fortune is an example of ______.

The narrative situation and complications in a sitcom are typically resolved by the end of the episode.

Third screens typically function as "catch-up services," allowing consumers to watch TV shows or movies that played earlier.

Some U.S.cities are challenging privately owned cable giants by building competing, publicly owned cable systems.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters