Question 1

______ are one of the longest-running serial programs in the history of television.

Accepted Answer

A) Workplace comedies 
B) Daytime soap operas 
C) Sitcoms 
D) Hybrid dramas 
E) Anthology dramas 
A) Workplace comedies 
B) Daytime soap operas 
C) Sitcoms 
D) Hybrid dramas 
E) Anthology dramas

Question 2

Cable News Network (CNN) premiered in 1980.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a premium cable channel?

Accepted Answer

A) ESPN 
B) CNN 
C) MTV 
D) C-SPAN 
E) HBO 
A) ESPN 
B) CNN 
C) MTV 
D) C-SPAN 
E) HBO

Question 4

Use the following to answer questions:
Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all.
-I Love Lucy

Accepted Answer

A) Domestic comedy 
B) DirecTV 
C) Above-the-line cost 
D) Catch-up service 
E) Evergreen 
A) Domestic comedy 
B) DirecTV 
C) Above-the-line cost 
D) Catch-up service 
E) Evergreen

Question 5

Anthologies were replaced by other types of programming in the 1950s because ______.

Accepted Answer

A) advertisers didn't like anthologies 
B) they were expensive to produce 
C) the television audience changed as it expanded 
D) some were considered too controversial 
E) All of the options are correct. 
A) advertisers didn't like anthologies 
B) they were expensive to produce 
C) the television audience changed as it expanded 
D) some were considered too controversial 
E) All of the options are correct.

Question 6

During the 2012-2013 season, NCIS on CBS drew an average audience of about _______.

Accepted Answer

A) 22 million 
B) 20 million 
C) 25 million 
D) 15 million 
E) 18 million 
A) 22 million 
B) 20 million 
C) 25 million 
D) 15 million 
E) 18 million

Question 7

Which of the following is a way cable channels have achieved success?

Accepted Answer

A) Creating programs that target the largest possible mass audience 
B) Avoiding being "bundled" with other channels as part of a package deal 
C) Finding and catering to the needs of a niche audience with specific interests 
D) Emulating broadcast network programming 
E) None of the above options is correct. 
A) Creating programs that target the largest possible mass audience 
B) Avoiding being "bundled" with other channels as part of a package deal 
C) Finding and catering to the needs of a niche audience with specific interests 
D) Emulating broadcast network programming 
E) None of the above options is correct.

Question 8

Time shifting refers to the delay of broadcast programs because of different time zones across the United States.

Accepted Answer

A) True 
 B)False

Question 9

Programs that are in off-network syndication are ______.

Accepted Answer

A) programs that were made specifically for syndication 
B) older programs that no longer run during network prime time 
C) programs that are produced by broadcast networks for cable channels 
D) programs that are too risqué for network television 
E) All of the options are correct. 
A) programs that were made specifically for syndication 
B) older programs that no longer run during network prime time 
C) programs that are produced by broadcast networks for cable channels 
D) programs that are too risqué for network television 
E) All of the options are correct.

Question 10

After years of going back and forth on cable rates and rules, Congress enacted the ______________________ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.

Accepted Answer

Telecommun

Question 11

A tier of channels that subscribers can order at an additional monthly fee over their basic cable service is referred to as ______________________.

Accepted Answer

The answer of A tier of channels that subscribers can...

Question 12

In TV audience measurement, a ______________________ is a statistical estimate expressed as a percentage of households tuned to a program in the market being sampled.

Accepted Answer

The answer of In TV audience measurement, a ______________________ is...

Question 13

Use the following to answer questions:
Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all.
-Hulu.com

Accepted Answer

A) Domestic comedy 
B) DirecTV 
C) Above-the-line cost 
D) Catch-up service 
E) Evergreen 
A) Domestic comedy 
B) DirecTV 
C) Above-the-line cost 
D) Catch-up service 
E) Evergreen

Question 14

Differences in, and competition over, technical standards ______.

Accepted Answer

A) caused the FCC to temporarily ban any new TV licenses in the late 1940s and early 1950s 
B) meant that it took over a decade before all three of the major networks started broadcasting in color in the mid-1960s 
C) resulted in a "war" between the Beta and VHS formats of home videocassette recorders 
D) resulted in a "war" between Blu-ray and HD DVD formats for high-definition movie recordings 
E) All of the options are correct. 
A) caused the FCC to temporarily ban any new TV licenses in the late 1940s and early 1950s 
B) meant that it took over a decade before all three of the major networks started broadcasting in color in the mid-1960s 
C) resulted in a "war" between the Beta and VHS formats of home videocassette recorders 
D) resulted in a "war" between Blu-ray and HD DVD formats for high-definition movie recordings 
E) All of the options are correct.

Question 15

Explain the effect that third- and fourth-screen viewing habits have had on traditional broadcast television and cable.

Accepted Answer

Third- and fourth-screen viewing habits,

Question 16

In the landmark Midwest Video case, the U.S.Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print magazines.

Accepted Answer

A) True 
 B)False

Question 17

As a result of the number and diversity of cable offerings, the major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had prior to 1980.

Accepted Answer

A) True 
 B)False

Question 18

CATV stands for ______________________ antenna television.

Accepted Answer

The answer of CATV stands for ______________________ antenna television....

Question 19

Explain how cable and satellite television could be made into more democratic media.

Accepted Answer

Cable and satellite television could be

Question 20

Use the following to answer questions:
Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all.
-Actors' salaries

Accepted Answer

A) Domestic comedy 
B) DirecTV 
C) Above-the-line cost 
D) Catch-up service 
E) Evergreen 
A) Domestic comedy 
B) DirecTV 
C) Above-the-line cost 
D) Catch-up service 
E) Evergreen

______ are one of the longest-running serial programs in the history of television.

Cable News Network (CNN) premiered in 1980.

Which of the following is a premium cable channel?

Use the following to answer questions: Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all. -I Love Lucy

Anthologies were replaced by other types of programming in the 1950s because ______.

During the 2012-2013 season, NCIS on CBS drew an average audience of about _______.

Which of the following is a way cable channels have achieved success?

Time shifting refers to the delay of broadcast programs because of different time zones across the United States.

Programs that are in off-network syndication are ______.

After years of going back and forth on cable rates and rules, Congress enacted the ______________________ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.

A tier of channels that subscribers can order at an additional monthly fee over their basic cable service is referred to as ______________________.

In TV audience measurement, a ______________________ is a statistical estimate expressed as a percentage of households tuned to a program in the market being sampled.

Use the following to answer questions: Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all. -Hulu.com

Differences in, and competition over, technical standards ______.

Explain the effect that third- and fourth-screen viewing habits have had on traditional broadcast television and cable.

In the landmark Midwest Video case, the U.S.Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print magazines.

As a result of the number and diversity of cable offerings, the major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had prior to 1980.

CATV stands for ______________________ antenna television.

Explain how cable and satellite television could be made into more democratic media.

Use the following to answer questions: Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all. -Actors' salaries

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 6: Television and Cable- the Power of Visual Culture

______ are one of the longest-running serial programs in the history of television.

Cable News Network (CNN) premiered in 1980.

Which of the following is a premium cable channel?

Use the following to answer questions: Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all. -I Love Lucy

Anthologies were replaced by other types of programming in the 1950s because ______.

During the 2012-2013 season, NCIS on CBS drew an average audience of about _______.

Which of the following is a way cable channels have achieved success?

Time shifting refers to the delay of broadcast programs because of different time zones across the United States.

Programs that are in off-network syndication are ______.

After years of going back and forth on cable rates and rules, Congress enacted the ______________________ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.

A tier of channels that subscribers can order at an additional monthly fee over their basic cable service is referred to as ______________________.

In TV audience measurement, a ______________________ is a statistical estimate expressed as a percentage of households tuned to a program in the market being sampled.

Use the following to answer questions: Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all. -Hulu.com

Differences in, and competition over, technical standards ______.

Explain the effect that third- and fourth-screen viewing habits have had on traditional broadcast television and cable.

In the landmark Midwest Video case, the U.S.Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print magazines.

As a result of the number and diversity of cable offerings, the major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had prior to 1980.

CATV stands for ______________________ antenna television.

Explain how cable and satellite television could be made into more democratic media.

Use the following to answer questions: Select from the following list of terms to match the item with the best answer.Some terms may be used more than once or not at all. -Actors' salaries

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters