Question 1

Fad cycles are examples of traditional product lifecycles.

Accepted Answer

A) True 
 B)False

Question 2

Using the consumer products classification system,which of the following is most likely to be true of the consumer factors for specialty products?

Accepted Answer

A) Consumers tend to purchase specialty products frequently. 
B) Consumers always compare price and quality between competing products. 
C) Consumers tend to regard convenience of location as very important. 
D) Consumers tend to plan extensively before buying them. 
A) Consumers tend to purchase specialty products frequently. 
B) Consumers always compare price and quality between competing products. 
C) Consumers tend to regard convenience of location as very important. 
D) Consumers tend to plan extensively before buying them.

Question 3

What are the different ways in which firms can extend a product's lifecycle? Explain any one of them.

Accepted Answer

Firms can try to extend each stage of th

Question 4

​When Apple launched the iPod it quickly became the most popular digital music player on the market and dominated sales.Now,sales of the iPod are lower as more consumers adopt smart phone devices which enable them to store and listen to music.What stage of the product life characterizes the iPod?

Accepted Answer

A) ​decline 
B) ​maturity 
C) ​introduction 
D) ​growth 
A) ​decline 
B) ​maturity 
C) ​introduction 
D) ​growth

Question 5

A product is a bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs.

Accepted Answer

A) True 
 B)False

Question 6

Match each item with the correct statement below.
-The method of measuring quality by comparing performance against industry leaders is known as _____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 7

Product strategies are essentially the same for consumer and business markets.

Accepted Answer

A) True 
 B)False

Question 8

Tangible goods and intangible services both intend to satisfy consumer wants and needs,but the marketing efforts supporting them may be vastly different.

Accepted Answer

A) True 
 B)False

Question 9

The number of different products a firm sells is referred to as the _____ of its product mix.

Accepted Answer

A) width 
B) depth 
C) length 
D) volume 
A) width 
B) depth 
C) length 
D) volume

Question 10

A product line is a series of related products offered by one company.

Accepted Answer

A) True 
 B)False

Question 11

Brandie is a financial services representative and is licensed to sell life,health and investment products.She recently met with a couple in their 50's who have been taking care of their 80-year-old parents who now need some additional attention and care.Brandie begins asking the couple about their financial planning and how well they've saved for retirement as well as the possibility that one or both of them might need nursing assistance or long-term care in a senior facility.What type of product would best describe a long-term care policy?​

Accepted Answer

A) ​unsought product 
B) ​specialty product 
C) ​convenience product 
D) ​shopping product 
A) ​unsought product 
B) ​specialty product 
C) ​convenience product 
D) ​shopping product

Question 12

The seller's image is very important for those marketers who sell convenience products.

Accepted Answer

A) True 
 B)False

Question 13

Emily is an inside sales representative for TEKSystems and promises her customer accounts that she will return phone calls or e-mails within three hours during week-day work hours (9 a.m. to 5 p.m.). She says that sometimes it's difficult to keep this promise to her customers but believes its a key to her success and the loyalty she creates among her customers. It's also led to referrals and helped her increase sales. What aspect of service quality is Emily delivering?​

Accepted Answer

A) ​responsiveness 
B) ​empathy 
C) ​assurances 
D) ​tangibles 
A) ​responsiveness 
B) ​empathy 
C) ​assurances 
D) ​tangibles

Question 14

When a firm starts to realize substantial profits from its investment in a product,the product is said to be in the _____ stage of the product lifecycle.

Accepted Answer

A) decline 
B) introductory 
C) growth 
D) maturity 
A) decline 
B) introductory 
C) growth 
D) maturity

Question 15

Match each item with the correct statement below.
-A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is called a(n)_____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 16

Match each item with the correct statement below.
-The _____ is the blending of the four strategy elements-product,distribution,promotion,and price-to fit the needs and preferences of a specific target market.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 17

Which of the following products would generally be considered as a staple?

Accepted Answer

A) Lawn mower 
B) Laptop 
C) Dishwashing liquid 
D) Luxury perfume 
A) Lawn mower 
B) Laptop 
C) Dishwashing liquid 
D) Luxury perfume

Question 18

​Richard generally frequented Brewz,a coffeehouse chain,when he was in Florida.However,when his company transferred him to China,he found that the Brewz in Shanghai does not offer the same quality service as their coffee houses in Florida.Which of the following best explains this differential perception in service quality?

Accepted Answer

A) Companies cannot easily standardize services. 
B) Buyers often play important roles in the creation and distribution of services. 
C) Services are perishable and intangible. 
D) Providers cannot make inventories of their services. 
A) Companies cannot easily standardize services. 
B) Buyers often play important roles in the creation and distribution of services. 
C) Services are perishable and intangible. 
D) Providers cannot make inventories of their services.

Question 19

Which of the following business products would be classified as an installation?

Accepted Answer

A) Paper clips 
B) Office filing cabinets 
C) Liquid inkjet printers 
D) Underground mining loaders 
A) Paper clips 
B) Office filing cabinets 
C) Liquid inkjet printers 
D) Underground mining loaders

Question 20

​Kiddie Car Inc.offers transportation between home,school,and activities to children whose parents are unavailable to drive them.The company charges much less on weekends than during the week.This reflects the ______ of Kiddie Car's services.

Accepted Answer

A) ​Intangibility 
B) ​Perishability 
C) ​Inseparability 
D) ​Standardization 
E) ​Positioning 
A) ​Intangibility 
B) ​Perishability 
C) ​Inseparability 
D) ​Standardization 
E) ​Positioning

Fad cycles are examples of traditional product lifecycles.

Using the consumer products classification system,which of the following is most likely to be true of the consumer factors for specialty products?

What are the different ways in which firms can extend a product's lifecycle? Explain any one of them.

When Apple launched the iPod it quickly became the most popular digital music player on the market and dominated sales.Now,sales of the iPod are lower as more consumers adopt smart phone devices which enable them to store and listen to music.What stage of the product life characterizes the iPod?

A product is a bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs.

Match each item with the correct statement below. -The method of measuring quality by comparing performance against industry leaders is known as _____.

Product strategies are essentially the same for consumer and business markets.

Tangible goods and intangible services both intend to satisfy consumer wants and needs,but the marketing efforts supporting them may be vastly different.

The number of different products a firm sells is referred to as the _____ of its product mix.

A product line is a series of related products offered by one company.

The seller's image is very important for those marketers who sell convenience products.

When a firm starts to realize substantial profits from its investment in a product,the product is said to be in the _____ stage of the product lifecycle.

Match each item with the correct statement below. -A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is called a(n)_____.

Match each item with the correct statement below. -The _____ is the blending of the four strategy elements-product,distribution,promotion,and price-to fit the needs and preferences of a specific target market.

Which of the following products would generally be considered as a staple?

Which of the following business products would be classified as an installation?

Kiddie Car Inc.offers transportation between home,school,and activities to children whose parents are unavailable to drive them.The company charges much less on weekends than during the week.This reflects the ______ of Kiddie Car's services.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 12: Product and Service Strategies

Fad cycles are examples of traditional product lifecycles.

Using the consumer products classification system,which of the following is most likely to be true of the consumer factors for specialty products?

What are the different ways in which firms can extend a product's lifecycle? Explain any one of them.

​When Apple launched the iPod it quickly became the most popular digital music player on the market and dominated sales.Now,sales of the iPod are lower as more consumers adopt smart phone devices which enable them to store and listen to music.What stage of the product life characterizes the iPod?

A product is a bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs.

Match each item with the correct statement below. -The method of measuring quality by comparing performance against industry leaders is known as _____.

Product strategies are essentially the same for consumer and business markets.

Tangible goods and intangible services both intend to satisfy consumer wants and needs,but the marketing efforts supporting them may be vastly different.

The number of different products a firm sells is referred to as the _____ of its product mix.

A product line is a series of related products offered by one company.

The seller's image is very important for those marketers who sell convenience products.

When a firm starts to realize substantial profits from its investment in a product,the product is said to be in the _____ stage of the product lifecycle.

Match each item with the correct statement below. -A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is called a(n)_____.

Match each item with the correct statement below. -The _____ is the blending of the four strategy elements-product,distribution,promotion,and price-to fit the needs and preferences of a specific target market.

Which of the following products would generally be considered as a staple?

Which of the following business products would be classified as an installation?

​Kiddie Car Inc.offers transportation between home,school,and activities to children whose parents are unavailable to drive them.The company charges much less on weekends than during the week.This reflects the ______ of Kiddie Car's services.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

When Apple launched the iPod it quickly became the most popular digital music player on the market and dominated sales.Now,sales of the iPod are lower as more consumers adopt smart phone devices which enable them to store and listen to music.What stage of the product life characterizes the iPod?

Kiddie Car Inc.offers transportation between home,school,and activities to children whose parents are unavailable to drive them.The company charges much less on weekends than during the week.This reflects the ______ of Kiddie Car's services.