Question 1

A company limits its growth potential when it concentrates on a single product,even though the company may have started that way.

Accepted Answer

A) True 
 B)False

Question 2

The depth of product mix refers to the variations in each product the firm markets in its mix.

Accepted Answer

A) True 
 B)False

Question 3

Bubbles,a major player in the beverage industry,is currently negotiating the purchase of a purification plant and a bottling unit.This is an important investment for Bubbles and the products have been designed specifically for them.Which of the following types of products is being purchased by Bubbles?

Accepted Answer

A) Accessory equipments 
B) Installations 
C) Component parts and materials 
D) Supplies 
A) Accessory equipments 
B) Installations 
C) Component parts and materials 
D) Supplies

Question 4

How can we distinguish services from goods? Give an example of how buyers can play an important role in the creation of services.

Accepted Answer

Services can be distinguished from goods

Question 5

Which of the following is most likely to be categorized as a consumer product as well as a business product?

Accepted Answer

A) Natural gas 
B) Iron ore 
C) Concrete mixers 
D) Agriculture produce 
A) Natural gas 
B) Iron ore 
C) Concrete mixers 
D) Agriculture produce

Question 6

Benchmarking is the method of measuring quality by comparing performance against industry leaders.

Accepted Answer

A) True 
 B)False

Question 7

Slotting allowances refer to money paid by producers to retailers to guarantee display of their merchandise.

Accepted Answer

A) True 
 B)False

Question 8

Discuss the characteristics of shopping products.Do marketers essentially use the same approach to market all shopping products?

Accepted Answer

Shopping products are products that cons

Question 9

Match each item with the correct statement below.
-_____ are major capital investments in the B2B market.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 10

One way to distinguish goods from services is that services are inseparable from their service providers.

Accepted Answer

A) True 
 B)False

Question 11

The products whose lifecycles can be extended or stretched indefinitely are referred to as orphan brands.

Accepted Answer

A) True 
 B)False

Question 12

The marketing mix is the blending of the four strategy elements-product,price,distribution,and promotion-to satisfy the target market.

Accepted Answer

A) True 
 B)False

Question 13

Match each item with the correct statement below.
-Intangible tasks that satisfy the needs of consumer and business users are called _____.

Accepted Answer

A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking 
A) marketing mix 
B) specialty products 
C) product 
D) services 
E) convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2
B) 
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question 14

Consumer goods such as soap,milk,and deodorants are generally classified as _____ products.

Accepted Answer

A) convenience 
B) utilitarian 
C) shopping 
D) specialty 
A) convenience 
B) utilitarian 
C) shopping 
D) specialty

Question 15

Which of the following is a single product line?

Accepted Answer

A) Four-door sedans offered by various automobile manufacturers 
B) Passenger jets manufactured by Airbus and Boeing 
C) Almond, caramel and dark chocolate flavors of Hershey Kisses 
D) Different brands of toothpaste for people with sensitive teeth 
A) Four-door sedans offered by various automobile manufacturers 
B) Passenger jets manufactured by Airbus and Boeing 
C) Almond, caramel and dark chocolate flavors of Hershey Kisses 
D) Different brands of toothpaste for people with sensitive teeth

Question 16

Johnson & Johnson manufactures more than 100 brands in nearly 50 product categories.The total number of products they manufacture represents the _____ of its product mix.

Accepted Answer

A) length 
B) depth 
C) consistency 
D) width 
A) length 
B) depth 
C) consistency 
D) width

Question 17

Internal analysis in the benchmarking process establishes a baseline for comparison.

Accepted Answer

A) True 
 B)False

Question 18

​Derrick is the facility manager for a local school district to manage the physical plant needs of its five elementary,junior high and high school buildings.He has a business account with Menards,Home Depot and Loews to purchase a variety of supplies such as light bulbs,cleaning supplies,and cleaning equipment.These items would be classified as:

Accepted Answer

A) ​MRO items 
B) ​business services 
C) ​accessory equipment 
D) ​component parts and materials 
A) ​MRO items 
B) ​business services 
C) ​accessory equipment 
D) ​component parts and materials

Question 19

Define line extension.Give examples

Accepted Answer

Line extension refers to development of

Question 20

Supplies are also called MRO items.

Accepted Answer

A) True 
 B)False

A company limits its growth potential when it concentrates on a single product,even though the company may have started that way.

The depth of product mix refers to the variations in each product the firm markets in its mix.

How can we distinguish services from goods? Give an example of how buyers can play an important role in the creation of services.

Which of the following is most likely to be categorized as a consumer product as well as a business product?

Benchmarking is the method of measuring quality by comparing performance against industry leaders.

Slotting allowances refer to money paid by producers to retailers to guarantee display of their merchandise.

Discuss the characteristics of shopping products.Do marketers essentially use the same approach to market all shopping products?

Match each item with the correct statement below. -_____ are major capital investments in the B2B market.

One way to distinguish goods from services is that services are inseparable from their service providers.

The products whose lifecycles can be extended or stretched indefinitely are referred to as orphan brands.

The marketing mix is the blending of the four strategy elements-product,price,distribution,and promotion-to satisfy the target market.

Match each item with the correct statement below. -Intangible tasks that satisfy the needs of consumer and business users are called _____.

Consumer goods such as soap,milk,and deodorants are generally classified as _____ products.

Which of the following is a single product line?

Johnson & Johnson manufactures more than 100 brands in nearly 50 product categories.The total number of products they manufacture represents the _____ of its product mix.

Internal analysis in the benchmarking process establishes a baseline for comparison.

Define line extension.Give examples

Supplies are also called MRO items.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 12: Product and Service Strategies

A company limits its growth potential when it concentrates on a single product,even though the company may have started that way.

The depth of product mix refers to the variations in each product the firm markets in its mix.

How can we distinguish services from goods? Give an example of how buyers can play an important role in the creation of services.

Which of the following is most likely to be categorized as a consumer product as well as a business product?

Benchmarking is the method of measuring quality by comparing performance against industry leaders.

Slotting allowances refer to money paid by producers to retailers to guarantee display of their merchandise.

Discuss the characteristics of shopping products.Do marketers essentially use the same approach to market all shopping products?

Match each item with the correct statement below. -_____ are major capital investments in the B2B market.

One way to distinguish goods from services is that services are inseparable from their service providers.

The products whose lifecycles can be extended or stretched indefinitely are referred to as orphan brands.

The marketing mix is the blending of the four strategy elements-product,price,distribution,and promotion-to satisfy the target market.

Match each item with the correct statement below. -Intangible tasks that satisfy the needs of consumer and business users are called _____.

Consumer goods such as soap,milk,and deodorants are generally classified as _____ products.

Which of the following is a single product line?

Johnson & Johnson manufactures more than 100 brands in nearly 50 product categories.The total number of products they manufacture represents the _____ of its product mix.

Internal analysis in the benchmarking process establishes a baseline for comparison.

Define line extension.Give examples

Supplies are also called MRO items.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters