Exam 12: Product and Service Strategies

​Organic Hair Care Inc.markets a brand of shampoo and a brand of conditioner.The firm is now adding several new sizes of each brand.This means OHC is changing its product mix _____.

Describe the three categories of supplies.

Marketing accessory equipments requires continuous representation and dealing with the widespread geographic dispersion of purchasers.

​Susan has noted the growing popularity of blow-dry-only salons with busy women who need last-minute hair care or touchups.Now she is opening her own.To maximize her opportunity for success,Susan should strive to:

Service quality refers to the expected and perceived quality of a service offering.

Match each item with the correct statement below. -Products consumers purchase after comparing competing offerings are called _____.

​You are contemplating starting a business in the next few months.You have expertise in both goods-based and services-based businesses,but aren't sure which route to take.You are,however,determined to develop jobs for the small factory town in which you grew up. ​ Required: Based on what you know about the U.S.business economy,which of the following approaches would you take?

External analysis,conducted during the process of benchmarking,involves:

Justin is a sales representative for Hormel Foods and is meeting with the buyer for a regional grocery store chain.Hormel has recently introduced a new snack product that ​will be merchandised in the deli or meat section of the grocery store.Justin has a marketing allowance that can be utilized to promote the new product and gain acceptance or space in the store.A term for this type of fee is:

Match each item with the correct statement below. -_____ constitute the regular expenses a firm incurs in its daily operations.

The management at Bubblez,a beverage manufacturer,is deciding on whether to buy a purification plant and a bottling unit.Using the business products classification system,which of the following is most likely to be true of the management's decision?

During the growth stage of the product lifecycle,available supplies exceed industry demand for the first time.

Define consumer products (B2C)and business products (B2B).Explain the different types of consumer products.Give an example of each from your recent purchasing activities.

​Changes in product packaging such as single-serve containers of Kraft Macaroni and Cheese have no influence on a product's lifecycle.

You work for the purchasing department of an up-and-coming eco-friendly fashion manufacturer,and have been asked to ensure that you have ordered enough raw materials for the pieces in the fall collection.The fall collections will feature plant-based T-shirts embellished with fancy stitching. Required: Which of the following combination of items should you order?​

Promoting the use of oatmeal as a cholesterol reducer and antacids as a calcium supplement are most likely to be examples of extending the lifecycle of the product by:

Discuss the five different categories of business products.

Firms that practice homeshoring experience the benefit of reduction in the use of energy and other natural resources thereby decreasing their impact on the environment.

Unsought products are marketed to consumers who may not yet recognize any need for them.

Product lifecycles can stretch indefinitely as a result of decisions designed to increase the frequency of use by current customers; increase the number of users for the product or change package sizes,labels,or product quality. Indicate the answer choice that best completes the statement or answers the question.