Question 1

Bots are programs that aid online consumers in comparison shopping.

Accepted Answer

A) True 
 B)False

Question 2

Marketing messages that appear before an online video are called _____.

Accepted Answer

A) widgets 
B) interstitials 
C) podcasts 
D) preroll video ads 
A) widgets 
B) interstitials 
C) podcasts 
D) preroll video ads

Question 3

Businesses can efficiently collaborate with vendors,partners,and customers through intranets.

Accepted Answer

A) True 
 B)False

Question 4

Briefly describe the role of technological tools in the functioning of B2B transactions.

Accepted Answer

One of the oldest applications of techno

Question 5

Companies should apply caution and commonsense when making their products available for sale via the Internet.Which of the following products would be most likely to be sold using the Internet?

Accepted Answer

A) sports apparel 
B) ​point-of-purchase computer system for a restaurant 
C) ​prescription bifocal glasses 
D) ​leaded glass window for a church 
A) sports apparel 
B) ​point-of-purchase computer system for a restaurant 
C) ​prescription bifocal glasses 
D) ​leaded glass window for a church

Question 6

_____ is a technology that secures a website by encrypting information and providing authentication.

Accepted Answer

A) SMTP 
B) HTTP 
C) SSL 
D) TCP/IP 
A) SMTP 
B) HTTP 
C) SSL 
D) TCP/IP

Question 7

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

Accepted Answer

A) integrated marketing. 
B) Web services. 
C) e-marketing. 
D) online trading. 
A) integrated marketing. 
B) Web services. 
C) e-marketing. 
D) online trading.

Question 8

Zach is a sports enthusiast and enjoys staying fit by participating in a CrossFit program,playing basketball and soccer.He has been a loyal customer of Eastbay.com and when he signs-in to his account,Eastbay offers suggestions on new products that Zach might like based upon his purchasing history.The ability of the Eastbay.com web store to offer product suggestions based on Zach's purchasing history is known as the _______ benefit of B2C e-marketing.

Accepted Answer

A) ​personalized service 
B) ​convenience 
C) ​competitive pricing 
D) ​shopbots 
A) ​personalized service 
B) ​convenience 
C) ​competitive pricing 
D) ​shopbots

Question 9

​You are fascinated with the proliferation of shopbots.As a consumer,you are glad to take advantage of these search programs,which help you:

Accepted Answer

A) ​compare prices from many sellers 
B) ​avoid paying sales tax 
C) ​obtain personalized service 
D) ​compare shipping expenses from many sellers 
A) ​compare prices from many sellers 
B) ​avoid paying sales tax 
C) ​obtain personalized service 
D) ​compare shipping expenses from many sellers

Question 10

What are the three primary steps involved in building a website?

Accepted Answer

a)The first and the most important step

Question 11

​Which of the following is the most widely used Internet function?

Accepted Answer

A) ​E-business 
B) ​Entertainment 
C) ​Communication 
D) ​Information 
E) ​Travel planning 
A) ​E-business 
B) ​Entertainment 
C) ​Communication 
D) ​Information 
E) ​Travel planning

Question 12

_____ are software used by online companies to automatically collect data from Internet browsers in order to track their customers' shopping and viewing habits.

Accepted Answer

A) JARs 
B) Cookies 
C) Embedded systems 
D) Pop-ups 
A) JARs 
B) Cookies 
C) Embedded systems 
D) Pop-ups

Question 13

Match each definition to the corresponding term.
-_____ is a high-tech scam that uses authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Accepted Answer

A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement 
A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement

Question 14

When customers control the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks,they are engaged in:

Accepted Answer

A) personalization. 
B) interactive marketing. 
C) integrated marketing. 
D) right-time marketing. 
A) personalization. 
B) interactive marketing. 
C) integrated marketing. 
D) right-time marketing.

Question 15

Aaron Corporation is an insurance firm that provides a range of consumer directed health insurance products.The company has detailed personal information of its patients including their date of birth,email address,health related and occupation details,and address.Which of the following types of software can the company use to protect the consumer information from hackers?

Accepted Answer

A) Spyware 
B) Shopbot 
C) Webtrends Analytics 
D) Firewall 
A) Spyware 
B) Shopbot 
C) Webtrends Analytics 
D) Firewall

Question 16

Jessica is visiting Chicago with several friends from college and wants to book reservations at one of the top restaurants in the city.She accesses the OpenTable application on her smart phone and reviews several restaurants that are near her location.After discussing with her friends,she makes a reservation at 8 p.m.at one of the restaurants for that evening.Which capability of e-marketing has Jessica utilized to obtain a reservation for dinner?

Accepted Answer

A) ​right-time marketing 
B) ​global reach 
C) ​personalization 
D) ​integrated marketing 
A) ​right-time marketing 
B) ​global reach 
C) ​personalization 
D) ​integrated marketing

Question 17

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Accepted Answer

A) True 
 B)False

Question 18

Increased capability of smart phones has boosted online retail sales.

Accepted Answer

A) True 
 B)False

Question 19

Web services require compatible hardware and software systems to exchange data over a network.

Accepted Answer

A) True 
 B)False

Question 20

It is now possible to enter into legal contracts online,due to the development of:

Accepted Answer

A) the electronic shopping cart. 
B) the electronic signature. 
C) cloud computing. 
D) data scrambling technology. 
A) the electronic shopping cart. 
B) the electronic signature. 
C) cloud computing. 
D) data scrambling technology.

Bots are programs that aid online consumers in comparison shopping.

Marketing messages that appear before an online video are called _____.

Businesses can efficiently collaborate with vendors,partners,and customers through intranets.

Briefly describe the role of technological tools in the functioning of B2B transactions.

Companies should apply caution and commonsense when making their products available for sale via the Internet.Which of the following products would be most likely to be sold using the Internet?

_____ is a technology that secures a website by encrypting information and providing authentication.

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

You are fascinated with the proliferation of shopbots.As a consumer,you are glad to take advantage of these search programs,which help you:

What are the three primary steps involved in building a website?

Which of the following is the most widely used Internet function?

_____ are software used by online companies to automatically collect data from Internet browsers in order to track their customers' shopping and viewing habits.

Match each definition to the corresponding term. -_____ is a high-tech scam that uses authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

When customers control the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks,they are engaged in:

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Increased capability of smart phones has boosted online retail sales.

Web services require compatible hardware and software systems to exchange data over a network.

It is now possible to enter into legal contracts online,due to the development of:

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 5: E-Business: Managing the Customer Experience

Bots are programs that aid online consumers in comparison shopping.

Marketing messages that appear before an online video are called _____.

Businesses can efficiently collaborate with vendors,partners,and customers through intranets.

Briefly describe the role of technological tools in the functioning of B2B transactions.

Companies should apply caution and commonsense when making their products available for sale via the Internet.Which of the following products would be most likely to be sold using the Internet?

_____ is a technology that secures a website by encrypting information and providing authentication.

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

​You are fascinated with the proliferation of shopbots.As a consumer,you are glad to take advantage of these search programs,which help you:

What are the three primary steps involved in building a website?

​Which of the following is the most widely used Internet function?

_____ are software used by online companies to automatically collect data from Internet browsers in order to track their customers' shopping and viewing habits.

Match each definition to the corresponding term. -_____ is a high-tech scam that uses authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

When customers control the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks,they are engaged in:

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Increased capability of smart phones has boosted online retail sales.

Web services require compatible hardware and software systems to exchange data over a network.

It is now possible to enter into legal contracts online,due to the development of:

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

You are fascinated with the proliferation of shopbots.As a consumer,you are glad to take advantage of these search programs,which help you:

Which of the following is the most widely used Internet function?