Question 1

How can e-marketers increase the sale of their products through their websites?

Accepted Answer

E-marketers must meet buyers' expectatio

Question 2

The New York Times offers its business advertisers the opportunity to receive a reduced rate on a ______ ad,a small strip message which is placed in a high visibility area of their website if they also place display advertisements in the physical newspaper. ​

Accepted Answer

A) ​banner 
B) ​pop-up 
C) ​pre-roll 
D) ​stream 
A) ​banner 
B) ​pop-up 
C) ​pre-roll 
D) ​stream

Question 3

Match each definition to the corresponding term.
-_____ is a scam that collects personal information through voice response systems.

Accepted Answer

A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement 
A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement

Question 4

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Accepted Answer

A) True 
 B)False

Question 5

Electronic data interchanges,once limited by operating system incompatibility,have found new life due to:

Accepted Answer

A) Web services using open-source XML. 
B) open-source operating systems. 
C) use of secure virtual private networks. 
D) uniform OS programming practices. 
A) Web services using open-source XML. 
B) open-source operating systems. 
C) use of secure virtual private networks. 
D) uniform OS programming practices.

Question 6

​SunDay Holidays paid a fee to Google to display a link of their website when a user enters a keyword related to holidays or vacations.The link gets displayed on the right side of the search results page.This link is an example of:

Accepted Answer

A) a sponsored link. 
B) an organic search. 
C) a home page. 
D) a natural search page. 
A) a sponsored link. 
B) an organic search. 
C) a home page. 
D) a natural search page.

Question 7

Best Health Labs is a company that provides medical diagnostics services.The company is focused on providing rapid diagnostic and healthcare services based on the philosophy of high quality,low price and superior flexibility.The marketing team coordinates all its promotional activities to convey a unified message to the customers regarding its philosophy of making medical diagnostics more affordable for people around the world.The strategy of the marketing team at Best Health Labs is called _____.

Accepted Answer

A) right-time marketing 
B) integrated marketing 
C) interactive marketing 
D) personalized marketing 
A) right-time marketing 
B) integrated marketing 
C) interactive marketing 
D) personalized marketing

Question 8

Products that require demonstration or trials are better sold in person than through company's marketing websites.

Accepted Answer

A) True 
 B)False

Question 9

A(n)_____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

Accepted Answer

A) electronic shopping cart 
B) extranet 
C) electronic storefront 
D) bot 
A) electronic shopping cart 
B) extranet 
C) electronic storefront 
D) bot

Question 10

CallowayGolf.com is a popular website for consumers who enjoy golf and are seeking information about the products and/or those who wish to order directly from the website.CallowayGolf.com notices that its _______ is relatively low with very few visitors actually purchasing from the website.However,it believes the website is effective for ______ shoppers who typically visit locally-owned golf retailers to sample the clubs and make a purchase.

Accepted Answer

A) ​conversion rate; web-to-store 
B) ​click-through rate; traditional 
C) ​conversion rate; traditional 
D) ​engagement; web-to-store 
A) ​conversion rate; web-to-store 
B) ​click-through rate; traditional 
C) ​conversion rate; traditional 
D) ​engagement; web-to-store

Question 11

For those companies that do not intend to generate revenue from their website,online success is measured in terms of:

Accepted Answer

A) the numbers of visitors who make repeat purchases. 
B) increased brand awareness and brand loyalty. 
C) the amount of time a customer spends on a website before making a purchase. 
D) the number of people who search information by visiting a store and then make online purchase. 
A) the numbers of visitors who make repeat purchases. 
B) increased brand awareness and brand loyalty. 
C) the amount of time a customer spends on a website before making a purchase. 
D) the number of people who search information by visiting a store and then make online purchase.

Question 12

​Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an example of:

Accepted Answer

A) information leak. 
B) breach of privacy. 
C) geotargeting. 
D) personalized marketing. 
A) information leak. 
B) breach of privacy. 
C) geotargeting. 
D) personalized marketing.

Question 13

Match each definition to the corresponding term.
-_____ refers to the percentage of people presented with a banner ad who click on it.

Accepted Answer

A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement 
A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement

Question 14

To be successful at e-business,firms must establish and maintain competitive standards for customer service.

Accepted Answer

A) True 
 B)False

Question 15

A women's fashion brand allowing its customers to mix and match the clothes and accessories on their website before placing an order is an example of a business offering personalized service to their online customers.

Accepted Answer

A) True 
 B)False

Question 16

China and United States have the most number of Internet users.What is the use of Internet to people in these countries?

Accepted Answer

​In the United States,Internet usage is

Question 17

References to the Internet's global reach have to do with its:

Accepted Answer

A) ability to communicate with consumers located anywhere in the world. 
B) capacity to overcome cultural barriers between nations. 
C) power to insulate national economies from events occurring outside their borders. 
D) ability to use a single language, English, to communicate with world markets. 
A) ability to communicate with consumers located anywhere in the world. 
B) capacity to overcome cultural barriers between nations. 
C) power to insulate national economies from events occurring outside their borders. 
D) ability to use a single language, English, to communicate with world markets.

Question 18

Which of the following terms refers to a company website that sells products to customers?

Accepted Answer

A) Information kiosk 
B) Corporate website 
C) Online community 
D) Electronic storefront 
A) Information kiosk 
B) Corporate website 
C) Online community 
D) Electronic storefront

Question 19

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n):

Accepted Answer

A) online trading database. 
B) electronic shopping cart. 
C) point-of-sale system. 
D) Web browser. 
A) online trading database. 
B) electronic shopping cart. 
C) point-of-sale system. 
D) Web browser.

Question 20

Adecco systems has a website service which allows the company to interact with its suppliers and share all types of data related to e-marketing.This innovative website can be regarded as:

Accepted Answer

A) a marketing website. 
B) a private exchange. 
C) a corporate website. 
D) an electronic storefront. 
A) a marketing website. 
B) a private exchange. 
C) a corporate website. 
D) an electronic storefront.

How can e-marketers increase the sale of their products through their websites?

The New York Times offers its business advertisers the opportunity to receive a reduced rate on a ______ ad,a small strip message which is placed in a high visibility area of their website if they also place display advertisements in the physical newspaper.

Match each definition to the corresponding term. -_____ is a scam that collects personal information through voice response systems.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Electronic data interchanges,once limited by operating system incompatibility,have found new life due to:

SunDay Holidays paid a fee to Google to display a link of their website when a user enters a keyword related to holidays or vacations.The link gets displayed on the right side of the search results page.This link is an example of:

Products that require demonstration or trials are better sold in person than through company's marketing websites.

A(n)_____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

For those companies that do not intend to generate revenue from their website,online success is measured in terms of:

Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an example of:

Match each definition to the corresponding term. -_____ refers to the percentage of people presented with a banner ad who click on it.

To be successful at e-business,firms must establish and maintain competitive standards for customer service.

A women's fashion brand allowing its customers to mix and match the clothes and accessories on their website before placing an order is an example of a business offering personalized service to their online customers.

China and United States have the most number of Internet users.What is the use of Internet to people in these countries?

References to the Internet's global reach have to do with its:

Which of the following terms refers to a company website that sells products to customers?

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n):

Adecco systems has a website service which allows the company to interact with its suppliers and share all types of data related to e-marketing.This innovative website can be regarded as:

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 5: E-Business: Managing the Customer Experience

How can e-marketers increase the sale of their products through their websites?

The New York Times offers its business advertisers the opportunity to receive a reduced rate on a ______ ad,a small strip message which is placed in a high visibility area of their website if they also place display advertisements in the physical newspaper. ​

Match each definition to the corresponding term. -_____ is a scam that collects personal information through voice response systems.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Electronic data interchanges,once limited by operating system incompatibility,have found new life due to:

​SunDay Holidays paid a fee to Google to display a link of their website when a user enters a keyword related to holidays or vacations.The link gets displayed on the right side of the search results page.This link is an example of:

Products that require demonstration or trials are better sold in person than through company's marketing websites.

A(n)_____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

For those companies that do not intend to generate revenue from their website,online success is measured in terms of:

​Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an example of:

Match each definition to the corresponding term. -_____ refers to the percentage of people presented with a banner ad who click on it.

To be successful at e-business,firms must establish and maintain competitive standards for customer service.

A women's fashion brand allowing its customers to mix and match the clothes and accessories on their website before placing an order is an example of a business offering personalized service to their online customers.

China and United States have the most number of Internet users.What is the use of Internet to people in these countries?

References to the Internet's global reach have to do with its:

Which of the following terms refers to a company website that sells products to customers?

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n):

Adecco systems has a website service which allows the company to interact with its suppliers and share all types of data related to e-marketing.This innovative website can be regarded as:

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

The New York Times offers its business advertisers the opportunity to receive a reduced rate on a ______ ad,a small strip message which is placed in a high visibility area of their website if they also place display advertisements in the physical newspaper.

SunDay Holidays paid a fee to Google to display a link of their website when a user enters a keyword related to holidays or vacations.The link gets displayed on the right side of the search results page.This link is an example of:

Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an example of: