Question 1

The United States has the highest number of Internet users in the World.

Accepted Answer

A) True 
 B)False

Question 2

Courtney visits the website,Fashion4Less.com and is considering purchasing a new purse.She's not familiar with the company but notices that the website uses SSL technology.Which of the following is true regarding SSL technology?

Accepted Answer

A) ​SSL technology encrypts information and provides authentication 
B) ​SSL technology reduces the safety of sending credit card numbers over the Internet 
C) ​SSL technology is infrequently used by Fortune 500 companies 
D) ​SSL is an acronym for System Secure Location 
A) ​SSL technology encrypts information and provides authentication 
B) ​SSL technology reduces the safety of sending credit card numbers over the Internet 
C) ​SSL technology is infrequently used by Fortune 500 companies 
D) ​SSL is an acronym for System Secure Location

Question 3

​Online communities facilitate B2B marketing.

Accepted Answer

A) True 
 B)False

Question 4

The application of electronic tools,such as email,instant messaging,and blogs,to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction by increasing the speed and efficiency of marketing interactions.

Accepted Answer

A) True 
 B)False

Question 5

If a website is rated high based on its engagement,it implies that a large number of visitors purchase products from that website.

Accepted Answer

A) True 
 B)False

Question 6

Stepan,a global chemical supplier maintains an external,private exchange called a(n)________ which enables its raw materials suppliers to share information such as new product development and work cohesively as partners to arrange logistics and schedule delivery to various Stepan manufacturing facilities across the globe.

Accepted Answer

A) ​c-business exchange 
B) ​intranet 
C) ​electronic date interchange 
D) ​e-business portal 
A) ​c-business exchange 
B) ​intranet 
C) ​electronic date interchange 
D) ​e-business portal

Question 7

The marketing website of a company differs from its corporate website as the marketing website is established:

Accepted Answer

A) to increase the visibility of the company and promote its offerings. 
B) to provide financial information to investors. 
C) to increase the purchase of products by visitors by engaging them in interactions that will lead to purchase of the product. 
D) to provide a communication channel for consumers and other interested parties via email, blogs, and online forums. 
A) to increase the visibility of the company and promote its offerings. 
B) to provide financial information to investors. 
C) to increase the purchase of products by visitors by engaging them in interactions that will lead to purchase of the product. 
D) to provide a communication channel for consumers and other interested parties via email, blogs, and online forums.

Question 8

List out the various Internet fraud issues that consumers and businesses face in e-marketing.

Accepted Answer

Fraud is another impediment to the growt

Question 9

The process of encoding data for security purposes is called _____.

Accepted Answer

A) authorization 
B) authentication 
C) encryption 
D) randomization 
A) authorization 
B) authentication 
C) encryption 
D) randomization

Question 10

Travel Time is an online travel site that assists customers in booking their holidays.They make advance bookings for the customers,they also notify them about a reduction in air fares immediately so to that it can offer the lowest fare to the customers.It also helps the customers to check the status of their booking online.This type of marketing strategy employed by Travel Time is an example of:

Accepted Answer

A) right-time marketing. 
B) integrated marketing. 
C) search marketing. 
D) real time marketing. 
A) right-time marketing. 
B) integrated marketing. 
C) search marketing. 
D) real time marketing.

Question 11

Match each definition to the corresponding term.
-A(n)_____ is a Web page that serves as a publicly accessible personal journal.

Accepted Answer

A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement 
A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement

Question 12

Which of the following terms refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

Accepted Answer

A) Personalization 
B) Digital tooling 
C) Interactivity 
D) Global reach 
A) Personalization 
B) Digital tooling 
C) Interactivity 
D) Global reach

Question 13

Cookies and spyware are software used for protecting a website by encrypting it.

Accepted Answer

A) True 
 B)False

Question 14

According to the text,which of the following factors has led to increased use of the Internet for making purchases by consumers in China?

Accepted Answer

A) ​The availability of local online payment systems. 
B) ​The increased number of companies who offer free shipping or delivery to consumers homes. 
C) ​The enhanced speed of Internet bandwidth which enables consumers to stream online videos advertisements. 
D) ​The decreased regulations of Chinese government on private enterprise. 
A) ​The availability of local online payment systems. 
B) ​The increased number of companies who offer free shipping or delivery to consumers homes. 
C) ​The enhanced speed of Internet bandwidth which enables consumers to stream online videos advertisements. 
D) ​The decreased regulations of Chinese government on private enterprise.

Question 15

Match each definition to the corresponding term.
-A(n)_____ is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Accepted Answer

A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement 
A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement

Question 16

Match each definition to the corresponding term.
-_____is an arrangement by which a marketer pays a fee to have his or her firm's website or ads pop up after a computer user enters a key word or words into a search engine.

Accepted Answer

A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement 
A) wiki 
B) extranet 
C) encryption 
D) e-marketing 
E) private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement

Question 17

Online shopping has been influenced by the increased availability of _______________.​

Accepted Answer

A) ​smart phones 
B) ​blogging sites 
C) ​digital signatures 
D) ​consumer education 
E) ​company websites 
A) ​smart phones 
B) ​blogging sites 
C) ​digital signatures 
D) ​consumer education 
E) ​company websites

Question 18

Virtual private networks are less expensive compared to leasing dedicated lines for information traveling over public communications media.

Accepted Answer

A) True 
 B)False

Question 19

The click-through rate is a measure of the:

Accepted Answer

A) number of clicks performed by an average user when searching for information through a search engine. 
B) number of ads served up to a user on a search engine per query. 
C) percentage of people presented with a banner ad who click on it. 
D) number of Web pages viewed by a user after clicking through an ad. 
A) number of clicks performed by an average user when searching for information through a search engine. 
B) number of ads served up to a user on a search engine per query. 
C) percentage of people presented with a banner ad who click on it. 
D) number of Web pages viewed by a user after clicking through an ad.

Question 20

A _____ is a Web page anyone can edit,so that a reader can,in addition to asking questions or posting comments,actually make changes to the Web page.

Accepted Answer

A) blog 
B) wiki 
C) tweet 
D) news feed 
A) blog 
B) wiki 
C) tweet 
D) news feed

The United States has the highest number of Internet users in the World.

Courtney visits the website,Fashion4Less.com and is considering purchasing a new purse.She's not familiar with the company but notices that the website uses SSL technology.Which of the following is true regarding SSL technology?

Online communities facilitate B2B marketing.

The application of electronic tools,such as email,instant messaging,and blogs,to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction by increasing the speed and efficiency of marketing interactions.

If a website is rated high based on its engagement,it implies that a large number of visitors purchase products from that website.

The marketing website of a company differs from its corporate website as the marketing website is established:

List out the various Internet fraud issues that consumers and businesses face in e-marketing.

The process of encoding data for security purposes is called _____.

Match each definition to the corresponding term. -A(n)_____ is a Web page that serves as a publicly accessible personal journal.

Which of the following terms refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

Cookies and spyware are software used for protecting a website by encrypting it.

According to the text,which of the following factors has led to increased use of the Internet for making purchases by consumers in China?

Match each definition to the corresponding term. -A(n)_____ is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Match each definition to the corresponding term. -_____is an arrangement by which a marketer pays a fee to have his or her firm's website or ads pop up after a computer user enters a key word or words into a search engine.

Online shopping has been influenced by the increased availability of _______________.

Virtual private networks are less expensive compared to leasing dedicated lines for information traveling over public communications media.

The click-through rate is a measure of the:

A _____ is a Web page anyone can edit,so that a reader can,in addition to asking questions or posting comments,actually make changes to the Web page.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 5: E-Business: Managing the Customer Experience

The United States has the highest number of Internet users in the World.

Courtney visits the website,Fashion4Less.com and is considering purchasing a new purse.She's not familiar with the company but notices that the website uses SSL technology.Which of the following is true regarding SSL technology?

​Online communities facilitate B2B marketing.

The application of electronic tools,such as email,instant messaging,and blogs,to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction by increasing the speed and efficiency of marketing interactions.

If a website is rated high based on its engagement,it implies that a large number of visitors purchase products from that website.

The marketing website of a company differs from its corporate website as the marketing website is established:

List out the various Internet fraud issues that consumers and businesses face in e-marketing.

The process of encoding data for security purposes is called _____.

Match each definition to the corresponding term. -A(n)_____ is a Web page that serves as a publicly accessible personal journal.

Which of the following terms refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

Cookies and spyware are software used for protecting a website by encrypting it.

According to the text,which of the following factors has led to increased use of the Internet for making purchases by consumers in China?

Match each definition to the corresponding term. -A(n)_____ is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Match each definition to the corresponding term. -_____is an arrangement by which a marketer pays a fee to have his or her firm's website or ads pop up after a computer user enters a key word or words into a search engine.

Online shopping has been influenced by the increased availability of _______________.​

Virtual private networks are less expensive compared to leasing dedicated lines for information traveling over public communications media.

The click-through rate is a measure of the:

A _____ is a Web page anyone can edit,so that a reader can,in addition to asking questions or posting comments,actually make changes to the Web page.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Online communities facilitate B2B marketing.

Online shopping has been influenced by the increased availability of _______________.