Exam 5: E-Business: Managing the Customer Experience

Rigala.com is an online shopping store that sells a wide variety of products.The company saves the shipping information of customers when they place orders to save time during future purchases.The company sends an email to the customer after the purchase of the product and provides a tracking number that allows them to track their order.All these strategies have helped the company to increase the sale of their products online.Which of the following features of online shopping is attracting consumers to the website in the above scenario?

What are electronic storefronts? How do they function?

Which age group of shoppers are most likely to spend time on the Internet?

Which of the following measures,when adopted,will help an online retailer to build customers' trust?

What benefits do B2C e-marketing efforts have to offer to consumers?

The first step in creating an effective website is to:

The term _____ is used to describe dot-com retailers without traditional stores or catalogs.

​_____ are Web pages that are publicly accessible journals for individuals or organizations.

Match each definition to the corresponding term. -A(n)_____ is an electronic identification that allows legal contracts such as home mortgages and insurance policies to be executed online.

Webtrends Analytics can be used to analyze marketing data from mobile,social,and Web channels.

How is online marketing different from e-marketing?

​Most shoppers use the Internet mainly to:

​Many companies have been forced to deal with a type of online fraud that lures their employees into disclosing personal information.The employees receive an email that appears to come from the Internal Revenue Service,demanding confirmation of their Social Security numbers.The message threatens that noncompliance will mean criminal penalties.These employees are victims of: