Exam 14: Decision making

Marketers whose primary interest is in the 'hard sell' would prefer that consumers operate using the _____ of decision making.

Justine was online looking at all the available winter jackets from her favourite brand and trying to decide which one to purchase. Justine was faced with a(n):

The major inputs in the model of consumer decision making are:

Anne spent a whole week searching for a new couch for her living room. She is concerned she has spent too much effort, she is concerned with:

The evoked set is also called a consideration set.

A company must implement a relationship marketing program regardless of the costs.

A consumer making a routine purchase is most likely to place the strongest reliance on:

When the number of purchase alternatives is reduced to one, you have a(n):

The statement 'I selected the computer that had no bad features' is most likely to be made using which of the following decision rules?

Sarah is deciding on what brand laundry detergent to purchase and the first thing she thinks about are the previous laundry detergents she has purchased. This example shows that the pre-purchase search often starts with which type of information?

Which of the following is not one of the major reasons for the development of relationship marketing programs?

A model of the relationship between retail atmosphere and behaviour suggests that the atmosphere can alter the mood state of the consumer, leading to a change in behaviour.

Research shows that _____ per cent of university students keep their first credit card for at least 15 years.

The uncertainty consumers face when they cannot foresee all the consequences of their purchase decisions best describes perceived risk.

The psychological field represents an important part of the process stage in the consumer decision-making model. Which of the following is not a psychological factor?

_______ risk is the risk that a poor product choice will bruise the consumer's ego. For example: 'Will I really be proud to invite friends to this house?'.

In general, consumers in a _____ mood recall more information about a product than those in a _____ mood.

With respect to consumer decision making, in the _____ the consumer is perceived as being an information processor and thinking problem solver who is actively searching for products and services that fulfil his needs and enrich his daily life.

Deciding to purchase the same item at David Jones or Myer, represent what kind of decision?

Of the non-compensatory decision rules, the _____ is when the consumer establishes a separate, minimally acceptable level as a cut-off point for each attribute. If the brand or model falls below the cut-off point on any one attribute, the brand or model is eliminated from further consideration.