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Sarah Is Deciding on What Brand Laundry Detergent to Purchase

Question 130

Multiple Choice

Sarah is deciding on what brand laundry detergent to purchase and the first thing she thinks about are the previous laundry detergents she has purchased. This example shows that the pre-purchase search often starts with which type of information?


A) External information.
B) Primary information.
C) Internal information.
D) Secondary information.

Correct Answer:

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