Exam 14: Decision making

a. What are some of the ways in which consumers reduce cognitive dissonance as part of their post-purchase evaluation? Explain using examples either from your own or others' experience. b. What are the factors that influence the level of post-purchase analysis?

We can distinguish three specific levels of consumer decision making on a continuum of effort ranging from very high to very low: extensive problem solving, limited problem solving and routinised response behaviour.

'Feeling-oriented' advertising would have the greatest effect on the:

Which of the following statements about sociocultural inputs is false?

'Will the dishwasher really clean my dishes and my pots and pans?' This statement is an example of psychological risk.

The cognitive view of decision making suggests that consumers often construct short-cut decision rules to facilitate the decision-making process and to cope with too much information.

Intrapersonal gifting is when two people give each other gifts simultaneously.

Distinguish between compensatory and non-compensatory consumer decision rules. Illustrate your answer with examples.

The concern that a product will not be consistent with one's self-image deals with:

The consumer establishes a separate, minimally acceptable level as a cut-off point for each attribute when using a:

Concern that a product will not perform as expected is known as:

Unlike an emotion, which is a response to a particular environment, a _____ is more typically an unfocused, pre-existing state already present when a consumer experiences an advertisement, a retail environment, a brand or a product.

In the cognitive model of decision making, consumers often develop shortcut decision rules called _____ to facilitate the decision-making process.

The evoked set is also called the:

Between classes, Bryan goes down to the canteen area and buys his favourite beverage from the canned drink machine. Bryan undoubtedly used:

Programs that are designed to foster usage, loyalty and commitment to a company's products or services are known as:

Mood can be defined as a 'feeling state' or 'state of mind'.

Sam had purchased a new deodorant and was worried whether it would really eliminate the smell to avoid embarrassment. Sam was concerned with:

The act of making a decision includes a stage that has been identified as (the):

The major goal of relationship marketing programs is to entice non-users to try a new product or service.