Question 1

Which of the following is not an example of a marketing input in the model of consumer decision making?

Accepted Answer

A)  Product. 
B)  Price. 
C)  Promotion. 
D)  All of the above are examples of marketing inputs. 
A)  Product. 
B)  Price. 
C)  Promotion. 
D)  All of the above are examples of marketing inputs.

Question 2

All consumer decision-making situations receive the same degree of information search.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is not one of the common consumer-related models of decision making?

Accepted Answer

A)  Economic model. 
B)  Passive model. 
C)  Active model. 
D)  Cognitive model. 
A)  Economic model. 
B)  Passive model. 
C)  Active model. 
D)  Cognitive model.

Question 4

The statement 'I selected the computer that came out best when I balanced the good ratings against the bad ratings' is most likely to be made using which of the following decision rules?

Accepted Answer

A)  Compensatory rule. 
B)  Conjunctive rule. 
C)  Disjunctive rule. 
D)  Lexicographic rule. 
A)  Compensatory rule. 
B)  Conjunctive rule. 
C)  Disjunctive rule. 
D)  Lexicographic rule.

Question 5

Wendy was having a bad day, so she decided to treat herself to a gourmet meal. Wendy's decision would best be explained by the model of decision making known as the:

Accepted Answer

A)  passive model. 
B)  emotional model. 
C)  economic model. 
D)  active model. 
A)  passive model. 
B)  emotional model. 
C)  economic model. 
D)  active model.

Question 6

Of the non-compensatory decision rules, the _____ is when the consumer ranks the attributes in terms of perceived relevance or importance and then compares the various alternatives in terms of the single attribute that is considered most important.

Accepted Answer

A)  conjunctive decision rule 
B)  disjunctive decision rule 
C)  lexicographic decision rule 
D)  heuristic 
A)  conjunctive decision rule 
B)  disjunctive decision rule 
C)  lexicographic decision rule 
D)  heuristic

Which of the following is not an example of a marketing input in the model of consumer decision making?

All consumer decision-making situations receive the same degree of information search.

Which of the following is not one of the common consumer-related models of decision making?

The statement 'I selected the computer that came out best when I balanced the good ratings against the bad ratings' is most likely to be made using which of the following decision rules?

Wendy was having a bad day, so she decided to treat herself to a gourmet meal. Wendy's decision would best be explained by the model of decision making known as the:

Of the non-compensatory decision rules, the _____ is when the consumer ranks the attributes in terms of perceived relevance or importance and then compares the various alternatives in terms of the single attribute that is considered most important.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 14: Decision making

Which of the following is not an example of a marketing input in the model of consumer decision making?

All consumer decision-making situations receive the same degree of information search.

Which of the following is not one of the common consumer-related models of decision making?

The statement 'I selected the computer that came out best when I balanced the good ratings against the bad ratings' is most likely to be made using which of the following decision rules?

Wendy was having a bad day, so she decided to treat herself to a gourmet meal. Wendy's decision would best be explained by the model of decision making known as the:

Of the non-compensatory decision rules, the _____ is when the consumer ranks the attributes in terms of perceived relevance or importance and then compares the various alternatives in terms of the single attribute that is considered most important.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters