Exam 7: Consumer attitudes—attitude development and change

Which of the following is not a reason why the attitude-toward-behaviour model may be more useful to marketers than the attitude-toward-object model?

When consumer behaviour researchers examine the affective component of the tricomponent model they are examining how consumers feel about the brand and their resulting beliefs.

The formation of attitudes is most strongly influenced by family.

In addition to attitude towards behaviour and subjective norm, the theory of planned behaviour also includes which of the following?

An attitude is a learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object.

Explain what a multi-attribute model is and describe two of the four outlined in the text.

According to the attitude-towards-object model, the consumer's attitude towards a product or specific brands of a product is a function of the presence (or absence) and evaluation of certain product-specific beliefs and/or attributes.

The tricomponent model consists of three major components; which of the following is not one of them?

A person who has positive attitudes towards BMWs will positively purchase a BMW.

If Yoplait decides to point out that their yogurt has more potassium than a banana, which strategy of attitude change are they using?

The primary means by which attitudes towards goods and services are formed is through consumers' exposure to mass media.

What strategies can marketers use to persuade regular cola drinkers to become diet cola drinkers?

If a young Macquarie Street banker observes that she always purchases the Australian Financial Review on her way to work, she is apt to conclude that she likes the Australian Financial Review. This is an example of how the _____ helps make inferences about one's behaviour.

The component of the tricomponent attitude model that is evaluative in nature is the:

The formation of attitudes is strongly influenced by all the following except:

The product component is one of the three components in the tricomponent attitude model.

According to the attitude-toward-object model, the consumer's attitude toward a product is a function of:

Direct marketing has a good chance of favourably influencing target consumer's attitudes because:

In recent years, niche marketing (or, micromarketing) has lost its popularity amongst marketers.

Benjamin strongly prefers German Cars over Japanese cars and it is thus expected that when buying a car he will purchase a German car. However, due to financial constraints he is not able to afford a German car and thus purchases a Japanese car despite his attitudes. This is because: