Question 1

What is cognitive dissonance and when does it happen?

Accepted Answer

According to cognitive dissonance theory

Question 2

Attitudes usually are formed following the purchase and consumption of a product.

Accepted Answer

A) True 
 B)False

Question 3

What are the four main sources of influence on attitude formation?

Accepted Answer

The formation of consumer attitudes is s

Question 4

Attitudes tend to be somewhat inconsistent even though they are difficult, if not impossible, to change once formed.

Accepted Answer

A) True 
 B)False

Question 5

When cognitive dissonance occurs after the purchase it is called post-purchase dissonance.

Accepted Answer

A) True 
 B)False

Question 6

The theory of planned behaviour has been widely used to help understand consumer willingness to engage in a broad range of activities, such as broadband adoption, blood donation and road safety.

Accepted Answer

A) True 
 B)False

Question 7

The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude-object deals with the tricomponent attitude model's:

Accepted Answer

A)  affective component. 
B)  behavioural component. 
C)  conative component. 
D)  cerebral component. 
A)  affective component. 
B)  behavioural component. 
C)  conative component. 
D)  cerebral component.

Question 8

People with personalities with a high need for cognition are likely to form positive attitudes in response to ads that are rich in product-related information.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not one of the criteria used by consumers to confirm their initial attributions about objects?

Accepted Answer

A)  Distinctiveness. 
B)  Consensus. 
C)  Consistency over time. 
D)  Individuality. 
A)  Distinctiveness. 
B)  Consensus. 
C)  Consistency over time. 
D)  Individuality.

Question 10

The elaboration likelihood model (ELM) proposes the more global view that consumer attitudes are changed by two distinctly different 'routes to persuasion': a central route and a peripheral route.

Accepted Answer

A) True 
 B)False

Question 11

The development of the theory of trying to consume most closely parallels the:

Accepted Answer

A)  attitude-toward-object model. 
B)  theory-of-reasoned-action model. 
C)  attitude-toward-behaviour model. 
D)  attitude-toward-the-ad model. 
A)  attitude-toward-object model. 
B)  theory-of-reasoned-action model. 
C)  attitude-toward-behaviour model. 
D)  attitude-toward-the-ad model.

Question 12

Attitudes developed through product usage tend to be more confidently held and more enduring than those developed through reading an ad about the product.

Accepted Answer

A) True 
 B)False

Question 13

The theory of reasoned action does not work well when the particular behaviour is a:

Accepted Answer

A)  low-involvement purchase. 
B)  high-involvement purchase. 
C)  goal. 
D)  repurchase. 
A)  low-involvement purchase. 
B)  high-involvement purchase. 
C)  goal. 
D)  repurchase.

Question 14

If a firm wanted to know how its brand of ink pen was perceived by the target market, from the list below, the most appropriate model to use would be the:

Accepted Answer

A)  attitude-toward-behaviour model. 
B)  attitude-toward-motive model. 
C)  attitude-toward-belief model. 
D)  attitude-toward-object model. 
A)  attitude-toward-behaviour model. 
B)  attitude-toward-motive model. 
C)  attitude-toward-belief model. 
D)  attitude-toward-object model.

Question 15

Which of the following is not a characteristic of attitudes?

Accepted Answer

A)  Attitudes have consistency. 
B)  Attitudes are a learned predisposition. 
C)  Attitudes occur within a situation. 
D)  Attitudes are based on direct experience. 
A)  Attitudes have consistency. 
B)  Attitudes are a learned predisposition. 
C)  Attitudes occur within a situation. 
D)  Attitudes are based on direct experience.

Question 16

The appeal of the attitude-toward-behaviour model is that it seems to correspond more closely to actual behaviour than does the attitude-towards-object model.

Accepted Answer

A) True 
 B)False

Question 17

Nestle hands out free samples of their new brand of chocolate snack bar at railway stations to commuters each morning for one week, in the hope that consumers will form a favourable attitude towards this product. Nestle is applying classical conditioning learning theory.

Accepted Answer

A) True 
 B)False

Question 18

If Brian just finished giving a successful presentation using PowerPoint, and after the presentation he concludes it was a successful presentation due to the assistance of his friend and the user-friendly program, this observation would be an example of _____ in the context of attribution.

Accepted Answer

A)  internal attribution 
B)  external attribution 
C)  positive attribution 
D)  attribution toward others 
A)  internal attribution 
B)  external attribution 
C)  positive attribution 
D)  attribution toward others

Question 19

Jared may feel that it is alright to have a station wagon to drive the kids to school or to their weekend activities, however, when it comes to his growing interest in off-road driving, Jared feels strongly that only a high-quality SUV would provide the appropriate features to enable him to safely pursue his interest. Jared's purchase would best be described as the result of a change in:

Accepted Answer

A)  learned predisposition. 
B)  roles as an object. 
C)  roles as a subject. 
D)  situation. 
A)  learned predisposition. 
B)  roles as an object. 
C)  roles as a subject. 
D)  situation.

Question 20

As a group of loosely interrelated social psychological principles, _____ attempts to explain how people assign credit or blame to events on the basis of either their own behaviour or the behaviour of others.

Accepted Answer

A)  elaboration likelihood model 
B)  attribution theory 
C)  self-perception theory 
D)  defensive attributions theory 
A)  elaboration likelihood model 
B)  attribution theory 
C)  self-perception theory 
D)  defensive attributions theory

What is cognitive dissonance and when does it happen?

Attitudes usually are formed following the purchase and consumption of a product.

What are the four main sources of influence on attitude formation?

Attitudes tend to be somewhat inconsistent even though they are difficult, if not impossible, to change once formed.

When cognitive dissonance occurs after the purchase it is called post-purchase dissonance.

The theory of planned behaviour has been widely used to help understand consumer willingness to engage in a broad range of activities, such as broadband adoption, blood donation and road safety.

The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude-object deals with the tricomponent attitude model's:

People with personalities with a high need for cognition are likely to form positive attitudes in response to ads that are rich in product-related information.

Which of the following is not one of the criteria used by consumers to confirm their initial attributions about objects?

The elaboration likelihood model (ELM) proposes the more global view that consumer attitudes are changed by two distinctly different 'routes to persuasion': a central route and a peripheral route.

The development of the theory of trying to consume most closely parallels the:

Attitudes developed through product usage tend to be more confidently held and more enduring than those developed through reading an ad about the product.

The theory of reasoned action does not work well when the particular behaviour is a:

If a firm wanted to know how its brand of ink pen was perceived by the target market, from the list below, the most appropriate model to use would be the:

Which of the following is not a characteristic of attitudes?

The appeal of the attitude-toward-behaviour model is that it seems to correspond more closely to actual behaviour than does the attitude-towards-object model.

Nestle hands out free samples of their new brand of chocolate snack bar at railway stations to commuters each morning for one week, in the hope that consumers will form a favourable attitude towards this product. Nestle is applying classical conditioning learning theory.

If Brian just finished giving a successful presentation using PowerPoint, and after the presentation he concludes it was a successful presentation due to the assistance of his friend and the user-friendly program, this observation would be an example of _____ in the context of attribution.

As a group of loosely interrelated social psychological principles, _____ attempts to explain how people assign credit or blame to events on the basis of either their own behaviour or the behaviour of others.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 7: Consumer attitudes—attitude development and change

What is cognitive dissonance and when does it happen?

Attitudes usually are formed following the purchase and consumption of a product.

What are the four main sources of influence on attitude formation?

Attitudes tend to be somewhat inconsistent even though they are difficult, if not impossible, to change once formed.

When cognitive dissonance occurs after the purchase it is called post-purchase dissonance.

The theory of planned behaviour has been widely used to help understand consumer willingness to engage in a broad range of activities, such as broadband adoption, blood donation and road safety.

The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude-object deals with the tricomponent attitude model's:

People with personalities with a high need for cognition are likely to form positive attitudes in response to ads that are rich in product-related information.

Which of the following is not one of the criteria used by consumers to confirm their initial attributions about objects?

The elaboration likelihood model (ELM) proposes the more global view that consumer attitudes are changed by two distinctly different 'routes to persuasion': a central route and a peripheral route.

The development of the theory of trying to consume most closely parallels the:

Attitudes developed through product usage tend to be more confidently held and more enduring than those developed through reading an ad about the product.

The theory of reasoned action does not work well when the particular behaviour is a:

If a firm wanted to know how its brand of ink pen was perceived by the target market, from the list below, the most appropriate model to use would be the:

Which of the following is not a characteristic of attitudes?

The appeal of the attitude-toward-behaviour model is that it seems to correspond more closely to actual behaviour than does the attitude-towards-object model.

Nestle hands out free samples of their new brand of chocolate snack bar at railway stations to commuters each morning for one week, in the hope that consumers will form a favourable attitude towards this product. Nestle is applying classical conditioning learning theory.

If Brian just finished giving a successful presentation using PowerPoint, and after the presentation he concludes it was a successful presentation due to the assistance of his friend and the user-friendly program, this observation would be an example of _____ in the context of attribution.

As a group of loosely interrelated social psychological principles, _____ attempts to explain how people assign credit or blame to events on the basis of either their own behaviour or the behaviour of others.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters