Exam 7: Consumer attitudes—attitude development and change

According to the _____ model, attitudes consist of three major components: a cognitive component, an affective component and a conative component.

An effective attitude-change strategy is changing the basic motivational function. According to this approach, attitudes can be classified into four functions; which of the following is not one of them?

The primary means by which consumers form their attitudes is through:

Direct marketing efforts have an excellent chance of favourably influencing target consumers' attitudes because the products offered, and the promotional messages conveyed, are carefully designed to address the individual segment's needs, and thus achieve a higher hit rate than mass marketing.

If a consumer reported preferring German cars over Japanese cars, marketers would expect that the individual would be likely to buy a German brand when his current vehicle needed to be replaced. This is based on which aspect of consumer attitudes?

The theory of trying to consume was developed to explain efforts to perform a behaviour or to reach a goal.

If a consumer switches to decaffeinated coffee to help her sleep better at night, she may switch to decaffeinated colas because she associates decaffeinated drinks with relaxation. This situation describes attitude change by changing a brand belief.

Regarding learned predispositions, the relationship between attitudes and behaviour is:

Which of the following does not fall under the attitude change strategy of adding an attribute?

Which of the following statements is true about attribution and the foot-in-the-door technique?

The multi-attribute attitude model that is most suitable for measuring attitudes toward a product or specific brand would be the:

Someone who donates five dollars to cancer research might be persuaded to donate a much larger amount when approached at a later time. The initial donation can be seen as a(n) _____ in an attribution context.

Attitudes are situational, which means that a specific situation may cause consumers to behave in ways that are inconsistent with their attitudes.

A variety of tactics are adopted by consumers to reduce the effect of post-purchase dissonance. Which of the following is not one of them?

What is the theory of trying to consume? Give an example from your own experience.

Attitude research is commonly undertaken to determine whether consumers will accept a proposed new product idea.

Explain the three components of the tricomponent attitude model.

'The largest-selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using which of the following strategies?

One of the multi-attribute models is the attitude-towards-behaviour model. Explain the model and give an example.

If you are interested in knowing one's knowledge of a particular product, then you would be dealing with their: