Question 1

A learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object defines a(n):

Accepted Answer

A)  belief. 
B)  motive. 
C)  feeling. 
D)  attitude. 
A)  belief. 
B)  motive. 
C)  feeling. 
D)  attitude.

Question 2

If you were going to use a multi-attribute attitude model and you had interest in understanding an intention to act, you would employ the:

Accepted Answer

A)  attitude-toward-object model. 
B)  attitude-toward-behaviour model. 
C)  attitude-toward-belief model. 
D)  theory-of-reasoned-action model. 
A)  attitude-toward-object model. 
B)  attitude-toward-behaviour model. 
C)  attitude-toward-belief model. 
D)  theory-of-reasoned-action model.

Question 3

An attitude would best be characterised as:

Accepted Answer

A)  innate. 
B)  instinctive. 
C)  learned. 
D)  unwavering. 
A)  innate. 
B)  instinctive. 
C)  learned. 
D)  unwavering.

Question 4

Consumers sometimes form feelings and judgments about a product as a result of exposure to an ad.

Accepted Answer

A) True 
 B)False

Question 5

In the theory of trying to consume, the consumer's attempts to consume may be a result of _____ or _____ impediments that prevent the desired action or outcome.

Accepted Answer

A)  personal; social 
B)  personal; environmental 
C)  social; environmental 
D)  physical; economic 
A)  personal; social 
B)  personal; environmental 
C)  social; environmental 
D)  physical; economic

Question 6

The fact that Sarah thinks it is alright to eat lunch at Subway, but that it is inappropriate to eat dinner there, demonstrates that:

Accepted Answer

A)  attitudes are consistent. 
B)  attitudes are situational. 
C)  attitudes are a learned predisposition. 
D)  attitudes affect eating behaviours. 
A)  attitudes are consistent. 
B)  attitudes are situational. 
C)  attitudes are a learned predisposition. 
D)  attitudes affect eating behaviours.

Question 7

The multi-attribute attitude model which has the same three components as the tricomponent model is the:

Accepted Answer

A)  attitude-toward-object model. 
B)  attitude-toward-behaviour model. 
C)  theory-of-reasoned-action model. 
D)  attitude-toward-motive model. 
A)  attitude-toward-object model. 
B)  attitude-toward-behaviour model. 
C)  theory-of-reasoned-action model. 
D)  attitude-toward-motive model.

Question 8

When marketers try to persuade regular tea drinkers to 'cross over' and become herbal tea drinkers, the company must utilise a strategy that:

Accepted Answer

A)  changes the relative evaluation of attributes. 
B)  changes brand beliefs. 
C)  informs consumers that it has added an attribute. 
D)  changes the overall rating of a brand. 
A)  changes the relative evaluation of attributes. 
B)  changes brand beliefs. 
C)  informs consumers that it has added an attribute. 
D)  changes the overall rating of a brand.

Question 9

When Panadol makes a dramatic assertion that it has product superiority over Nurofen by claiming it lasts longer and is gentler, it is using which of the following attitude change strategies?

Accepted Answer

A)  Changing the relative evaluation of attributes. 
B)  Changing brand beliefs. 
C)  Changing beliefs about competitor brands. 
D)  Changing the overall brand rating. 
A)  Changing the relative evaluation of attributes. 
B)  Changing brand beliefs. 
C)  Changing beliefs about competitor brands. 
D)  Changing the overall brand rating.

Question 10

Intention-to-buy scales are commonly used by marketers who are utilising the affective component of the tricomponent model.

Accepted Answer

A) True 
 B)False

Question 11

Attitudes are:

Accepted Answer

A)  learned. 
B)  often the result of direct experience with the product. 
C)  sometimes formed from information acquired from others. 
D)  all of the above. 
A)  learned. 
B)  often the result of direct experience with the product. 
C)  sometimes formed from information acquired from others. 
D)  all of the above.

Question 12

A person that is trying to find a shoe of a very particular style and colour in order to match a dress, is an example of the theory of not being able to consume due to _____ impediments.

Accepted Answer

A)  social 
B)  environmental 
C)  personal 
D)  economic 
A)  social 
B)  environmental 
C)  personal 
D)  economic

Question 13

The extent to which an individual rates the attitude object as 'favourable' or 'unfavourable', 'good' or 'bad' is something marketers often measure and is part of what component of the tricomponent model?

Accepted Answer

A)  Behavioural component. 
B)  Conative component. 
C)  Affective component. 
D)  Cerebral component. 
A)  Behavioural component. 
B)  Conative component. 
C)  Affective component. 
D)  Cerebral component.

Question 14

Among the multi-attribute attitude models, the one directed more at understanding the purchase process is the:

Accepted Answer

A)  attitude-toward-object model. 
B)  attitude-toward-belief model. 
C)  attitude-toward-behaviour model. 
D)  theory-of-reasoned-action model. 
A)  attitude-toward-object model. 
B)  attitude-toward-belief model. 
C)  attitude-toward-behaviour model. 
D)  theory-of-reasoned-action model.

Question 15

Consumers who have a high need for cognition are likely to:

Accepted Answer

A)  form positive attitudes in response to ads that feature an attractive model or a celebrity. 
B)  form a positive attitude in response to ads or direct mail that are rich in product information. 
C)  form negative attitudes towards ads that are rich in product information. 
D)  feel neutral towards ads that feature attractive models or product information. 
A)  form positive attitudes in response to ads that feature an attractive model or a celebrity. 
B)  form a positive attitude in response to ads or direct mail that are rich in product information. 
C)  form negative attitudes towards ads that are rich in product information. 
D)  feel neutral towards ads that feature attractive models or product information.

Question 16

The attitude-toward-object model is especially useful in measuring a consumer's behaviour and future purchase intentions.

Accepted Answer

A) True 
 B)False

Question 17

If Diana just finished editing photographs using Adobe Photoshop, and after receiving compliments on these photographs she says to herself, 'I'm a natural at making great presentations', this statement would be an example of _____ in the context of attribution.

Accepted Answer

A)  internal attribution 
B)  external attribution 
C)  positive attribution 
D)  attribution toward others 
A)  internal attribution 
B)  external attribution 
C)  positive attribution 
D)  attribution toward others

Question 18

When Melitta (a coffee machine brand) introduced a coffeemaker that includes a weather forecast screen linked to the Internet, it is altering a component of the multi-attribute model to change attitudes. Which strategy is it using?

Accepted Answer

A)  Changing the relative evaluation of attributes. 
B)  Changing brand beliefs. 
C)  Adding an attribute. 
D)  Changing the overall brand rating. 
A)  Changing the relative evaluation of attributes. 
B)  Changing brand beliefs. 
C)  Adding an attribute. 
D)  Changing the overall brand rating.

Question 19

Diane seeks to change consumer attitudes towards her company's products by demonstrating new ways that the product can be used. Diane is using a utilitarian function approach to consumer attitude change.

Accepted Answer

A) True 
 B)False

Question 20

Emotionally charged states such as happiness, sadness or anger may enhance or amplify positive or negative experiences. Later recollections of such experiences may impact what comes to mind and how the individual reacts. This is a characteristic of the _____ component of the tricomponent model.

Accepted Answer

A)  cognitive 
B)  conative 
C)  affective 
D)  behavioural 
A)  cognitive 
B)  conative 
C)  affective 
D)  behavioural

A learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object defines a(n):

If you were going to use a multi-attribute attitude model and you had interest in understanding an intention to act, you would employ the:

An attitude would best be characterised as:

Consumers sometimes form feelings and judgments about a product as a result of exposure to an ad.

In the theory of trying to consume, the consumer's attempts to consume may be a result of _ or _ impediments that prevent the desired action or outcome.

The fact that Sarah thinks it is alright to eat lunch at Subway, but that it is inappropriate to eat dinner there, demonstrates that:

The multi-attribute attitude model which has the same three components as the tricomponent model is the:

When marketers try to persuade regular tea drinkers to 'cross over' and become herbal tea drinkers, the company must utilise a strategy that:

When Panadol makes a dramatic assertion that it has product superiority over Nurofen by claiming it lasts longer and is gentler, it is using which of the following attitude change strategies?

Intention-to-buy scales are commonly used by marketers who are utilising the affective component of the tricomponent model.

Attitudes are:

A person that is trying to find a shoe of a very particular style and colour in order to match a dress, is an example of the theory of not being able to consume due to _____ impediments.

The extent to which an individual rates the attitude object as 'favourable' or 'unfavourable', 'good' or 'bad' is something marketers often measure and is part of what component of the tricomponent model?

Among the multi-attribute attitude models, the one directed more at understanding the purchase process is the:

Consumers who have a high need for cognition are likely to:

The attitude-toward-object model is especially useful in measuring a consumer's behaviour and future purchase intentions.

If Diana just finished editing photographs using Adobe Photoshop, and after receiving compliments on these photographs she says to herself, 'I'm a natural at making great presentations', this statement would be an example of _____ in the context of attribution.

When Melitta (a coffee machine brand) introduced a coffeemaker that includes a weather forecast screen linked to the Internet, it is altering a component of the multi-attribute model to change attitudes. Which strategy is it using?

Diane seeks to change consumer attitudes towards her company's products by demonstrating new ways that the product can be used. Diane is using a utilitarian function approach to consumer attitude change.

Emotionally charged states such as happiness, sadness or anger may enhance or amplify positive or negative experiences. Later recollections of such experiences may impact what comes to mind and how the individual reacts. This is a characteristic of the _____ component of the tricomponent model.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 7: Consumer attitudes—attitude development and change

A learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object defines a(n):

If you were going to use a multi-attribute attitude model and you had interest in understanding an intention to act, you would employ the:

An attitude would best be characterised as:

Consumers sometimes form feelings and judgments about a product as a result of exposure to an ad.

In the theory of trying to consume, the consumer's attempts to consume may be a result of _____ or _____ impediments that prevent the desired action or outcome.

The fact that Sarah thinks it is alright to eat lunch at Subway, but that it is inappropriate to eat dinner there, demonstrates that:

The multi-attribute attitude model which has the same three components as the tricomponent model is the:

When marketers try to persuade regular tea drinkers to 'cross over' and become herbal tea drinkers, the company must utilise a strategy that:

When Panadol makes a dramatic assertion that it has product superiority over Nurofen by claiming it lasts longer and is gentler, it is using which of the following attitude change strategies?

Intention-to-buy scales are commonly used by marketers who are utilising the affective component of the tricomponent model.

Attitudes are:

A person that is trying to find a shoe of a very particular style and colour in order to match a dress, is an example of the theory of not being able to consume due to _____ impediments.

The extent to which an individual rates the attitude object as 'favourable' or 'unfavourable', 'good' or 'bad' is something marketers often measure and is part of what component of the tricomponent model?

Among the multi-attribute attitude models, the one directed more at understanding the purchase process is the:

Consumers who have a high need for cognition are likely to:

The attitude-toward-object model is especially useful in measuring a consumer's behaviour and future purchase intentions.

If Diana just finished editing photographs using Adobe Photoshop, and after receiving compliments on these photographs she says to herself, 'I'm a natural at making great presentations', this statement would be an example of _____ in the context of attribution.

When Melitta (a coffee machine brand) introduced a coffeemaker that includes a weather forecast screen linked to the Internet, it is altering a component of the multi-attribute model to change attitudes. Which strategy is it using?

Diane seeks to change consumer attitudes towards her company's products by demonstrating new ways that the product can be used. Diane is using a utilitarian function approach to consumer attitude change.

Emotionally charged states such as happiness, sadness or anger may enhance or amplify positive or negative experiences. Later recollections of such experiences may impact what comes to mind and how the individual reacts. This is a characteristic of the _____ component of the tricomponent model.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

In the theory of trying to consume, the consumer's attempts to consume may be a result of _ or _ impediments that prevent the desired action or outcome.