Exam 7: Consumer attitudes—attitude development and change

The conative component of the tricomponent attitude model is concerned with the likelihood or tendency that an individual will undertake a specific action with regard to the attitude object.

The theory of reasoned action is a comprehensive study of the interrelationships among beliefs, norms, values and cultures.

The shift from having no attitude about an object to forming an attitude is a result of:

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's:

Attitudes are formed by learning. In terms of classical conditioning, Oil of Olay, the well-established brand, was using the brand strength as the unconditioned stimulus to introduce Oil of Olay body wash. The unconditioned stimulus was used to link the new brand to the established name, resulting in a favourable attitude. The company is hoping for _____ from the brand name to the new product.

Lydia is an amateur photographer who considered moving from her point-and-shoot digital camera to a DSLR camera in order to be able to change lenses. However, with recent improvements in point-and-shoot cameras, Lydia is unsure of whether her move to a DSLR camera will be worthwhile. When Olympus brings out point-and-shoot cameras and changes Lydia's mind, they have used which strategy?

One of the criteria used to test attributes is by checking whether the inference or reaction is consistent over time.

In the multi-attribute attitude model that identifies intention to act, the two components included in the intention to act are; the subjective norm and:

The tricomponent attitude model consists of three major components: cognitive, behavioural and conative.

According to the theory of reasoned action, for researchers to understand the subjective norm about the purchase of a new VW Beetle car by a student, they would have to identify three things; which of the following is not one of them?

Samantha was using a multi-attribute attitude model that used intention to act as the best indicator of behaviour. Samantha was employing the:

Attitudes are formed:

According to the theory-of-reasoned-action model, the best indicator of behaviour is the consumer's:

The elaboration likelihood model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: ______ routes and ______ routes.

Identify and describe the four key aspects of attitudes which can be found in the definition of attitudes.

The single attribute attitude model is one of the main structural models of attitudes.

The 'foot-in-the-door' technique, is based on the premise that individuals look at their prior behaviour (e.g. compliance with a minor request) and conclude that they are the kind of person who says 'yes' to such requests (i.e. an internal attribution).

One strategy for changing attitudes can be by either adding or removing an attribute.

The ______ component is concerned with the likelihood that an individual will undertake a specific action or behave in a particular way with regard to the attitude object. According to some interpretations, this component may include the actual behaviour itself.

Like the tricomponent model, the ________ model represents an integration of attitude components into a structure that is designed to lead to a better explanation and better predictions of behaviour.