Exam 7: Consumer attitudes—attitude development and change

One part of the tricomponent model is the cognitive component. Within this component, the attitudes a person carries about the object are a result of:

Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational function?

Which of the following is not an example of a multi-attribute attitude model?

The claim made by Hungry Jacks that 'The burgers are better at Hungry Jacks', shows an example of which attitudinal-change strategy?

In accordance with the theory-of-reasoned-action model, to understand intention, marketers also need to measure the _____ that influence an individual's intention to act.

According to the elaboration likelihood model, cents-off coupons, free samples, beautiful background scenery and celebrity endorsements are all _____ routes to persuasion.

The multi-attribute attitude model which measures the individual's attitude toward behaving or acting with respect to an object would be the:

Which of the following is not one of the models of attitudes?

An ineffective attitude-change strategy is one where a marketer attempts to change consumer beliefs about the attributes of competitors' brands.

'She tried to make me buy that unknown auto-focus camera because she would make a bigger commission.' This statement could be explained using the:

Attitudes have a motivational quality that always propels a consumer toward a particular behaviour.

The attempt to tie consumers' attitudes with their expected consumption takes place in the tricomponent attitude model's:

One of the criteria used by consumers to confirm their initial attributions about objects is _____, which means that the reaction must be the same, even when the situation in which it occurs varies.

The multi-attribute attitude model that seems to best explain situations in which the behaviour under study is a goal is the:

Marketers can relieve consumer dissonance by following which of the following tactics?

According to the _____ theory, discomfort occurs when a consumer holds a conflicting thought about a belief or an attitude object.

In an effort to understand the impact of advertising on consumer attitudes towards particular products or brands, considerable attention has been paid to developing what has been referred to as:

The word _____ in the consumer-oriented definition of attitude should be interpreted broadly to include specific consumption- or marketing-related concepts, such as product, product category, brand, service, possessions, product use, causes or issues, people, advertisement, Internet site, price, medium or retailer.

Niche marketing is sometimes called:

The theory of trying to consume is designed to: