Exam 14: Decision making

The _____ of consumer decision making depicts the consumer as basically submissive to the self-serving interests of marketers.

An examination of the external search efforts associated with the purchase of different product categories found that as the amount of total search effort increased, consumer attitudes toward shopping:

John is thinking about purchasing a new car, but he is not sure his favourite model is really what he needs and is concerned that he might buy a 'lemon'. John's decision is being affected by:

Need recognition only happens when a consumer sees an advertisement for something that they want.

An inert set of products is one that consists of brands in a product category that the consumer is indifferent toward because they are perceived as having no particular advantages.

'No-choice' decisions are called Hobson's choices.

The principal limitation with the _____ of consumer decision making is that it fails to recognise that consumers can play an equal or even dominant role in many buying situations.

Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with:

When consumers have some experience with the product category and a well-established set of criteria with which to evaluate the brands in their evoked sets, they would use:

Marketing aimed at creating strong, lasting relationships with a core group of customers has been identified as:

The cognitive model portrays the consumer as a thinking problem solver and views the consumer as an information-processor.

The consumer-related model of decision making that assumes near perfect information regarding the available alternatives and the characteristics of each is the:

When consumers have no established criteria for evaluating a product category, they engage in extensive problem solving.

The classical economic model of decision making has been criticised for all the following except:

A firm would be most concerned about its marketing mix if a significant number of the target market place the product in their:

When using a _______, the consumer establishes a separate, minimally acceptable level as a cut-off point for each attribute. If any particular brand falls below the cut-off point on any one attribute, the brand is eliminated from further consideration.

At the _____ level of problem solving, consumers have already established the basic criteria for evaluating the product category and the various brands in the category. However, they have not fully established preferences concerning a select group of brands.

External influences that serve as sources of information about a particular product would be considered to be:

_____ are important to decision making. They can be defined as a 'feeling state' or state of mind.

The carrying of deep feelings or associations about a particular product would be consistent with the consumer-related model of decision making known as the: