Exam 14: Decision making

A 'no-choice' decision is referred to as:

a. In a pre-purchase search, a consumer's perceived risk of the decision influences the amount of external search a consumer engages in. What are the various types of risk consumers perceive when buying a product? Describe each with examples. b. What are three other important factors that influence the amount of external search a consumer engages in?

The criteria consumers use to evaluate the alternative products that constitute their evoked sets usually are expressed in terms of important product benefits.

_____ decision rules are when consumers evaluate brands or model options in terms of each relevant attribute and calculate a weighted summated score for each brand.

Which of the following is not one of the sociocultural inputs that affect the consumer decision-making process?

In a purchase situation in which the consumer requires no additional information, the consumer would be using:

Given the importance of possessions and experiences, a broader perspective of consumer behaviour might view choice as the beginning of a consumption process, not merely the end of consumer decision-making efforts.

The _____ consists of brands the consumer is indifferent towards because they are perceived as not having any particular advantages.

Consumers are perceived as impulsive and irrational purchasers, ready to yield to the arms and aims of marketers in which model of decision making?

Why is relationship marketing so important? How can a loyalty building strategy result in cost savings?

After considering all of the information on washing machines available, Adrian had four models that he felt would sufficiently meet his purchase criteria. These four would make up his:

The economic model of decision making has been praised because of its practicality.

The aspect of the model of consumer decision making that is involved with how consumers make decisions is called the:

An inept set consists of the brands that a consumer has already considered and rejected as being unacceptable.

The consumer-related model of decision making which views the consumer as a thinking problem solver is the:

Intragroup gifting behaviour occurs whenever one group exchanges gifts with another group.

When Bryan was looking to purchase a new desktop computer, he initially excluded several brands which he knew did not meet his needs. These computer brands became part of his inert set.

When consumers have established criteria for evaluating a product category, they engage in routinised response behaviour.

In the 'basic model of consumer confusion' the decision to 'do nothing' can be due to stimuli being either too similar, too many, too complex or ambiguous.

The _____ consists of brands the consumer excludes from purchase consideration because they are felt to be unacceptable or seen as inferior.