Exam 14: Decision making

When consumers make an emotional purchase, more emphasis is placed on the pre-purchase search for information.

Consumers make three types of purchases. Which of the following is not one of the types of purchases?

If influences in the model of consumer decision making are non-commercial in nature, then you know you are dealing with inputs that are:

Ed is watching his favourite TV show. The commercials that he sees according to the model of consumer decision making would be:

The statement 'I selected the computer that was the best in at least one attribute' is most likely to be made using which of the following decision rules?

What are the five terminal positions of a product (or brand) a consumer would not end up purchasing? What strategies can marketers employ to ensure a product (or brand) is included in a consumer's evoked set?

The concern that a product may pose a danger to one's self or to others is:

In following a lexicographic decision rule, the consumer first ranks the attributes in terms of perceived relevance or importance.

The passive view of consumer decision making is quite similar to the economic model of decision making.

Which of the following is not one of the levels of consumer decision making?

Janice is gathering information about flat screen televisions because she feels that it is about time to replace her old TV. She is involved in the stage of making a consumer decision that is known as (the):

In terms of consumer decision making, a 'Hobson's choice' is a difficult choice to make, for example, buying a new car or deciding on an institution for a university education.

The _____ refers to the specific brands a consumer considers in making a purchase within a particular product category.

If one does not have faith in the cost-benefit analysis of the product purchase then they are being influenced by:

When an evoked set is smaller than it 'should be', it suggests the existence of:

Which of the following is not an example of a relationship marketing program?

With respect to consumer decision making, in the _____ the consumer is perceived as being impulsive and irrational and ready to yield to the arms and aims of marketers.

Ken had been wanting to try the new no-fat potato chips. When he saw them in the store, he bought the smallest bag he could find. Ken's purchase could be termed a(n):

The type of purchase that is not always an option for a consumer is a(n):

The process component of the consumer decision-making model begins with the pre-purchase search for information.