Exam 8: Persuading Individuals and Audiences

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Which of the following recommendations for effective presentations is true?

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Logic is the most important factor in persuasion;people's values and desires are irrelevant.

(True/False)
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"Never let them see you sweat" alludes to the contribution that _____ makes to credibility.

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People view a behavior as correct in a given situation to the degree that they see others performing it.Advertisers are aware of this and persuade people to buy their products by telling them not necessarily how good a product is,but how strongly others think so.This is an example of:

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_____ relates to the believability of the person who delivers the message.

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The _____ theory states that persuaders can be effective when they anticipate the objections of the persuadee and address those objections before they arise.

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The tension that exists when individuals' beliefs do not align with their behaviors is:

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In team-based environments,persuasion is of little importance as teammates will cooperate with each other because they have to.

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The right thing to do,based on generally accepted standards or norms,is the definition of:

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When Jim attempted to persuade the executive board to allow his team to handle the market research,he mentioned the team's record on past successes with similar projects.By mentioning the team's record,Jim was trying to improve his effectiveness by:

(Multiple Choice)
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