Question 1

Eclectic Theory assumes that which mode of entry is most efficient?

Accepted Answer

A)  Exporting 
B)  Licensing 
C)  Joint venture 
D)  Strategic alliance 
E)  Wholly owned subsidiary 
A)  Exporting 
B)  Licensing 
C)  Joint venture 
D)  Strategic alliance 
E)  Wholly owned subsidiary

Question 2

Which of the following is a stage in Rostow's stages of development?

Accepted Answer

A)  Traditional 
B)  Newly formed 
C)  Regional power 
D)  Economic leader 
E)  Postmodern 
A)  Traditional 
B)  Newly formed 
C)  Regional power 
D)  Economic leader 
E)  Postmodern

Question 3

What is the primary advantage of a wholly owned subsidiary?

Accepted Answer

A)  Shared risk 
B)  Shared investment 
C)  Control 
D)  Diversification 
E)  Acquisition equity 
A)  Shared risk 
B)  Shared investment 
C)  Control 
D)  Diversification 
E)  Acquisition equity

Question 4

The theory of national competitive advantage provides an explanation for why countries succeed in certain industries.

Accepted Answer

A) True 
 B)False

Question 5

Eclectic Theory explains the "where" of entry location advantages.

Accepted Answer

A) True 
 B)False

Question 6

Describe the various features of transition economies that have been discussed in the textbook.How does the level of development present in a country affect international marketing programs?

Accepted Answer

Transition economies, as discussed in th

Question 7

When the marketplace guides part of an economic system and the government runs the other part,this is called a:

Accepted Answer

A)  Moderate economy 
B)  Mixed economy 
C)  Planned economy 
D)  Fixed economy 
E)  Stabilized economy 
A)  Moderate economy 
B)  Mixed economy 
C)  Planned economy 
D)  Fixed economy 
E)  Stabilized economy

Question 8

Which type of reseller buys and resells products?

Accepted Answer

A)  Merchant 
B)  Exchange 
C)  Company wholesale 
D)  Joint enterprise 
E)  None of the above 
A)  Merchant 
B)  Exchange 
C)  Company wholesale 
D)  Joint enterprise 
E)  None of the above

Question 9

South Korea,Taiwan,Hong Kong,and Singapore are referred to as:

Accepted Answer

A)  Four Giants 
B)  Four Lions 
C)  Four Leaders 
D)  Four Tigers 
E)  Four Bears 
A)  Four Giants 
B)  Four Lions 
C)  Four Leaders 
D)  Four Tigers 
E)  Four Bears

Question 10

What is a fundamental difference between a strategic alliance and a joint venture?

Accepted Answer

A)  Ideas are not shared in a strategic alliance 
B)  A separate legal entity is not created in a joint venture 
C)  A separate legal entity is not created in a strategic alliance 
D)  Resource sharing does not take place in a strategic alliance 
E)  Joint ventures are not allowed in several European countries while strategic alliances are 
A)  Ideas are not shared in a strategic alliance 
B)  A separate legal entity is not created in a joint venture 
C)  A separate legal entity is not created in a strategic alliance 
D)  Resource sharing does not take place in a strategic alliance 
E)  Joint ventures are not allowed in several European countries while strategic alliances are

Question 11

An economy in which most economic decisions are made in the marketplace is known as a:

Accepted Answer

A)  Market economy 
B)  Planned economy 
C)  Command economy 
D)  Mixed economy 
E)  Stabilized economy 
A)  Market economy 
B)  Planned economy 
C)  Command economy 
D)  Mixed economy 
E)  Stabilized economy

Question 12

Development of an economy generally leads to less competition due to monopolization by very few producers.

Accepted Answer

A) True 
 B)False

Question 13

The updated categorization of economic development that is accepted by the United Nations includes first-,second-,and third-world country designations.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is not one of Porter's Five Competitive Forces?

Accepted Answer

A)  Threat of new entrants 
B)  Threat of substitute products 
C)  Bargaining power of suppliers 
D)  Rivalry among competitors 
E)  Threat of governmental actions 
A)  Threat of new entrants 
B)  Threat of substitute products 
C)  Bargaining power of suppliers 
D)  Rivalry among competitors 
E)  Threat of governmental actions

Question 15

Internationalization Theory is closely related to which school?

Accepted Answer

A)  Oxford 
B)  Blanley 
C)  Windem 
D)  Hardman 
E)  Uppsala 
A)  Oxford 
B)  Blanley 
C)  Windem 
D)  Hardman 
E)  Uppsala

Question 16

One factor in Porter's theory of national competitive advantage is the government.

Accepted Answer

A) True 
 B)False

Question 17

The growth of the Internet has made the direct-sales approach increasingly difficult for international marketers.

Accepted Answer

A) True 
 B)False

Question 18

If a technology can be easily copied without violating any laws,which exists?

Accepted Answer

A)  Threat of new entrants 
B)  Threat of substitute products 
C)  Bargaining power of suppliers 
D)  Rivalry among competitors 
E)  Bargaining power of consumers 
A)  Threat of new entrants 
B)  Threat of substitute products 
C)  Bargaining power of suppliers 
D)  Rivalry among competitors 
E)  Bargaining power of consumers

Question 19

One underlying assumption of Internalization Theory is that there is no specific advantage for exporting.

Accepted Answer

A) True 
 B)False

Question 20

Discuss each of the five drivers of national competitive advantage that are found in Porter's theory.How can each of these factors affect international marketing efforts?

Accepted Answer

Porter's theory of national competitive

Eclectic Theory assumes that which mode of entry is most efficient?

Which of the following is a stage in Rostow's stages of development?

What is the primary advantage of a wholly owned subsidiary?

The theory of national competitive advantage provides an explanation for why countries succeed in certain industries.

Eclectic Theory explains the "where" of entry location advantages.

Describe the various features of transition economies that have been discussed in the textbook.How does the level of development present in a country affect international marketing programs?

When the marketplace guides part of an economic system and the government runs the other part,this is called a:

Which type of reseller buys and resells products?

South Korea,Taiwan,Hong Kong,and Singapore are referred to as:

What is a fundamental difference between a strategic alliance and a joint venture?

An economy in which most economic decisions are made in the marketplace is known as a:

Development of an economy generally leads to less competition due to monopolization by very few producers.

The updated categorization of economic development that is accepted by the United Nations includes first-,second-,and third-world country designations.

Which of the following is not one of Porter's Five Competitive Forces?

Internationalization Theory is closely related to which school?

One factor in Porter's theory of national competitive advantage is the government.

The growth of the Internet has made the direct-sales approach increasingly difficult for international marketers.

If a technology can be easily copied without violating any laws,which exists?

One underlying assumption of Internalization Theory is that there is no specific advantage for exporting.

Discuss each of the five drivers of national competitive advantage that are found in Porter's theory.How can each of these factors affect international marketing efforts?

Introduction to International Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 2: Culture and Cross-Cultural Marketing

Eclectic Theory assumes that which mode of entry is most efficient?

Which of the following is a stage in Rostow's stages of development?

What is the primary advantage of a wholly owned subsidiary?

The theory of national competitive advantage provides an explanation for why countries succeed in certain industries.

Eclectic Theory explains the "where" of entry location advantages.

Describe the various features of transition economies that have been discussed in the textbook.How does the level of development present in a country affect international marketing programs?

When the marketplace guides part of an economic system and the government runs the other part,this is called a:

Which type of reseller buys and resells products?

South Korea,Taiwan,Hong Kong,and Singapore are referred to as:

What is a fundamental difference between a strategic alliance and a joint venture?

An economy in which most economic decisions are made in the marketplace is known as a:

Development of an economy generally leads to less competition due to monopolization by very few producers.

The updated categorization of economic development that is accepted by the United Nations includes first-,second-,and third-world country designations.

Which of the following is not one of Porter's Five Competitive Forces?

Internationalization Theory is closely related to which school?

One factor in Porter's theory of national competitive advantage is the government.

The growth of the Internet has made the direct-sales approach increasingly difficult for international marketers.

If a technology can be easily copied without violating any laws,which exists?

One underlying assumption of Internalization Theory is that there is no specific advantage for exporting.

Discuss each of the five drivers of national competitive advantage that are found in Porter's theory.How can each of these factors affect international marketing efforts?

Introduction to International Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters