Exam 2: Culture and Cross-Cultural Marketing

Industries with a relatively small number of buyers face increased customer power.

According to Internationalization Theory,companies go through each of the following stages when becoming global except:

Which is a formal agreement between two companies to work together toward a common goal?

The ability to innovate helps establish national competitive advantage.

Which grants the exporting company the greatest degree of control?

In which stage of Rostow's model do manufacturing industries grow rapidly,and airports,roads and railways are built?

Bottom-of-the-pyramid consumers are most likely to reside in most-developed countries.

The existence of substitute products increases competitive intensity in an industry.

Discuss the five competitive forces that apply to international marketing.Using an example of your choice describe how each of these forces affect international marketing efforts in the focal industry.

Compare and contrast the various types of basic economic systems that are discussed in the text.How do they differ?

Urbanization occurs during the "takeoff" stage of Rostow's stages of development.

One of Porter's Five Forces is the threat of price increases.

A greenfield investment is a type of:

Describe the stages found in the Rostow Modernization Model.What are some of the challenges that countries face moving through these stages?

Define BEMS and BRIC.What are the BRIC countries? What role do they play in international marketing? Do you think their role will grow or shrink in years to come?

Eclectic Theory assumes that exporting is the least efficient form of market entry.

BRIC countries include Brazil,Russia,India,and Cambodia.

Which of the following is a BRIC country?

Which can be thought of as explaining the "why" of multinational corporation foreign activities according to Eclectic Theory?

BEMS,or big emerging markets,are generally unattractive for international marketers due to limited growth opportunities.