Question 1

Visual elements of commercials focused on individualistic cultures tend to show groups of individuals enjoying a product together.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following normally serves as a template for an advertising program?

Accepted Answer

A)  Creative brief 
B)  Ad budget 
C)  Mockup 
D)  Advertising agreement 
E)  Advertising plan 
A)  Creative brief 
B)  Ad budget 
C)  Mockup 
D)  Advertising agreement 
E)  Advertising plan

Question 3

Advertising practices tend to be more conservative in Western cultures than in Eastern cultures.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following consists of a carefully designed combination of all communications with a company's internal and external publics?

Accepted Answer

A)  Globally integrated marketing communications program 
B)  Globally integrated promotional program 
C)  Globally integrated marketing program 
D)  Globally integrated sales promotion program 
E)  Globally integrated international promotion campaign 
A)  Globally integrated marketing communications program 
B)  Globally integrated promotional program 
C)  Globally integrated marketing program 
D)  Globally integrated sales promotion program 
E)  Globally integrated international promotion campaign

Question 5

Which of the following is the perceived evaluation of a message?

Accepted Answer

A)  Reaction 
B)  Assimilation 
C)  Response 
D)  Feedback 
E)  Confirmation 
A)  Reaction 
B)  Assimilation 
C)  Response 
D)  Feedback 
E)  Confirmation

Question 6

Buzz marketing stages include which of the following three stages?

Accepted Answer

A)  Inoculation, incubation, and reflection 
B)  Incubation, inflection, and infection 
C)  Inoculation, inflection, and infestation 
D)  Inoculation, incubation, and infection 
E)  Inoculation, infestation, and ingestion 
A)  Inoculation, incubation, and reflection 
B)  Incubation, inflection, and infection 
C)  Inoculation, inflection, and infestation 
D)  Inoculation, incubation, and infection 
E)  Inoculation, infestation, and ingestion

Question 7

Which of the following is not in a firm's international promotions mix?

Accepted Answer

A)  Advertising 
B)  Personal selling 
C)  Sales promotion 
D)  Pricing 
E)  Public relations 
A)  Advertising 
B)  Personal selling 
C)  Sales promotion 
D)  Pricing 
E)  Public relations

Question 8

A conative message strategy invokes feelings or emotions and matches those feelings with a product,service,or company.

Accepted Answer

A) True 
 B)False

Question 9

In order to create quality communication,a sender should do all of the following except:

Accepted Answer

A)  Be aware of communication barriers 
B)  Have empathy for receivers 
C)  Pay careful attention to nonverbal cues 
D)  Confirm that message is received as intended 
E)  Use selective filtering 
A)  Be aware of communication barriers 
B)  Have empathy for receivers 
C)  Pay careful attention to nonverbal cues 
D)  Confirm that message is received as intended 
E)  Use selective filtering

Question 10

Which type of marketing involves making contact with customers in comfortable settings,including where they take part in hobbies,at entertainment venues,and at shopping locations?

Accepted Answer

A)  Subliminal 
B)  Branded 
C)  Event 
D)  Lifestyle 
E)  Guerrilla 
A)  Subliminal 
B)  Branded 
C)  Event 
D)  Lifestyle 
E)  Guerrilla

Question 11

Which of the following refers to the process of sending,receiving,and interpreting information?

Accepted Answer

A)  Marketing 
B)  Communication 
C)  Promotion 
D)  Channel management 
E)  Message transmission 
A)  Marketing 
B)  Communication 
C)  Promotion 
D)  Channel management 
E)  Message transmission

Question 12

Lifestyle marketing reaches bottom-of-the-pyramid consumers in comfortable settings,such as where they shop.

Accepted Answer

A) True 
 B)False

Question 13

Traditional advertising media include all of the following except:

Accepted Answer

A)  Television 
B)  Radio 
C)  Magazines 
D)  Newspaper 
E)  Internet 
A)  Television 
B)  Radio 
C)  Magazines 
D)  Newspaper 
E)  Internet

Question 14

A pulsating advertising format features advertisement run consistently throughout the year.

Accepted Answer

A) True 
 B)False

Question 15

Status is particularly important in communication processes in which type of culture?

Accepted Answer

A)  Low context 
B)  High context 
C)  Illustrative 
D)  Literal 
E)  Bilateral 
A)  Low context 
B)  High context 
C)  Illustrative 
D)  Literal 
E)  Bilateral

Question 16

Advertisements promoting "Buy Now!" are more likely to succeed in which of the following cultures?

Accepted Answer

A)  Long-term orientation 
B)  Short-term orientation 
C)  High-context orientation 
D)  Low-context orientation 
E)  Collectivist orientation 
A)  Long-term orientation 
B)  Short-term orientation 
C)  High-context orientation 
D)  Low-context orientation 
E)  Collectivist orientation

Question 17

Association transfers are a format in which a product is combined with another object,person,situation,or environment.

Accepted Answer

A) True 
 B)False

Question 18

According to the text,which two are not criteria for selecting international advertising agencies?

Accepted Answer

A)  Size and experience 
B)  Creative ability and services provided 
C)  Chemistry with the client and experience 
D)  Conflicts of interest and creative ability 
E)  Language and slang 
A)  Size and experience 
B)  Creative ability and services provided 
C)  Chemistry with the client and experience 
D)  Conflicts of interest and creative ability 
E)  Language and slang

Question 19

Cultures with high degrees of power distance often experience advertising with verbal and direct power claims.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following three cultural paradoxes must be overcome when advertising products internationally?

Accepted Answer

A)  Equality, dependence and freedom, success 
B)  Equality, dependence and freedom, country of origin 
C)  Equality, similarity, success 
D)  Equality, similarity, country of origin 
E)  Dissimilarity, dependence and freedom, success 
A)  Equality, dependence and freedom, success 
B)  Equality, dependence and freedom, country of origin 
C)  Equality, similarity, success 
D)  Equality, similarity, country of origin 
E)  Dissimilarity, dependence and freedom, success

Visual elements of commercials focused on individualistic cultures tend to show groups of individuals enjoying a product together.

Which of the following normally serves as a template for an advertising program?

Advertising practices tend to be more conservative in Western cultures than in Eastern cultures.

Which of the following consists of a carefully designed combination of all communications with a company's internal and external publics?

Which of the following is the perceived evaluation of a message?

Buzz marketing stages include which of the following three stages?

Which of the following is not in a firm's international promotions mix?

A conative message strategy invokes feelings or emotions and matches those feelings with a product,service,or company.

In order to create quality communication,a sender should do all of the following except:

Which type of marketing involves making contact with customers in comfortable settings,including where they take part in hobbies,at entertainment venues,and at shopping locations?

Which of the following refers to the process of sending,receiving,and interpreting information?

Lifestyle marketing reaches bottom-of-the-pyramid consumers in comfortable settings,such as where they shop.

Traditional advertising media include all of the following except:

A pulsating advertising format features advertisement run consistently throughout the year.

Status is particularly important in communication processes in which type of culture?

Advertisements promoting "Buy Now!" are more likely to succeed in which of the following cultures?

Association transfers are a format in which a product is combined with another object,person,situation,or environment.

According to the text,which two are not criteria for selecting international advertising agencies?

Cultures with high degrees of power distance often experience advertising with verbal and direct power claims.

Which of the following three cultural paradoxes must be overcome when advertising products internationally?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 13: International Marketing Channel Management

Visual elements of commercials focused on individualistic cultures tend to show groups of individuals enjoying a product together.

Which of the following normally serves as a template for an advertising program?

Advertising practices tend to be more conservative in Western cultures than in Eastern cultures.

Which of the following consists of a carefully designed combination of all communications with a company's internal and external publics?

Which of the following is the perceived evaluation of a message?

Buzz marketing stages include which of the following three stages?

Which of the following is not in a firm's international promotions mix?

A conative message strategy invokes feelings or emotions and matches those feelings with a product,service,or company.

In order to create quality communication,a sender should do all of the following except:

Which type of marketing involves making contact with customers in comfortable settings,including where they take part in hobbies,at entertainment venues,and at shopping locations?

Which of the following refers to the process of sending,receiving,and interpreting information?

Lifestyle marketing reaches bottom-of-the-pyramid consumers in comfortable settings,such as where they shop.

Traditional advertising media include all of the following except:

A pulsating advertising format features advertisement run consistently throughout the year.

Status is particularly important in communication processes in which type of culture?

Advertisements promoting "Buy Now!" are more likely to succeed in which of the following cultures?

Association transfers are a format in which a product is combined with another object,person,situation,or environment.

According to the text,which two are not criteria for selecting international advertising agencies?

Cultures with high degrees of power distance often experience advertising with verbal and direct power claims.

Which of the following three cultural paradoxes must be overcome when advertising products internationally?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters